Senior Analyst, Business Analysis and Insights - Campaign Measurement

Vizio Services • Los Angeles, IL

8d • Onsite

About The Position

As a Senior Analyst on the Campaign Measurement team, you will execute post-campaign measurement strategy and execution for VIZIO Ads’ General Market business. You’ll be responsible for delivering high‑impact client-facing insights, presenting compelling stories about the value of VIZIO Ads, and supporting revenue growth through scalable, differentiated analytics. You’ll partner cross‑functionally with Sales, Client Services, Product Management, and external measurement vendors to ensure measurement is both rigorous and repeatable.

Requirements

• Experience in ad measurement, media, media analytics, or marketing analytics
• Strong understanding of CTV, digital advertising, and advertising measurement methodologies.
• Experience working with brand lift studies, reach and frequency, and post‑campaign reporting.
• Ability to synthesize large datasets into concise, actionable insights for clients and executives.
• Proven ability to manage multiple simultaneous initiatives in a fast‑paced, cross‑functional environment.
• Excellent communication skills, with comfort presenting to sales teams and external clients.
• Bachelor’s degree in Business, Analytics, Statistics, or related field OR 2 years’ experience in data analytics, project management, business, or relevant area.

Nice To Haves

• Proficiency in SQL, Excel, and/or Python a plus.

Responsibilities

• Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
• Own end‑to‑end execution of measurement workflows, from study setup through presentation.
• Serve as the point of contact for measurement strategy across multiple campaigns.
• Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients.
• Support the scalability of measurement through process improvements, automation, and partnership with technical teams.
• Contribute to the evolution of VIZIO’s first‑party measurement capabilities, including ACR and Incremental Reach reporting.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree