Manager, Campaign Measurement

BMO•Toronto, ON

3d•CA$69,000 - CA$129,000•Hybrid

About The Position

This is a hybrid role in Toronto. The Manager, Campaign Measurement will be responsible for developing, maintaining, and optimizing reporting suites and executive dashboards, automating recurring reports, and ensuring the consistency and accuracy of KPIs. The role involves designing and executing measurement frameworks for marketing campaigns, analyzing multi-channel performance, and providing actionable recommendations to marketing, product, and digital teams. Additionally, the position requires ensuring adherence to data governance policies, collaborating with data engineering teams, and supporting audit processes. The role also focuses on translating complex data into clear insights, identifying trends and opportunities, and proactively recommending optimization strategies. Stakeholder management is key, involving partnerships with cross-functional teams, gathering business requirements, and acting as a subject matter expert. The role involves understanding and articulating the business case of business questions, designing dashboards and analyses, identifying trends and patterns, and working with other data professionals to optimize and scale analysis into repeatable solutions. Building reporting dashboards, providing value through insights, and selecting/configuring analytics solutions are core functions. Continuous improvement in data visualization, translating business needs to technical specifications, and developing visualizations for large datasets are also important. Documenting data flow, systems, and processes, and developing tools and training programs for reporting and self-serve analytics are part of the role. The focus is primarily on business/group within BMO, with potential for broader enterprise-wide focus. The role provides specialized consulting, analytical, and technical support, exercising judgment to solve problems independently and handling non-routine situations. Broader work or accountabilities may be assigned as needed. The role requires taking measured risks while protecting the bank by applying the Risk Management Framework, making sound and risk-informed decisions that align with business strategy, protect assets, and adhere to applicable policy documents, laws, and regulations.

Requirements

Bachelor’s degree in Business, Analytics, Statistics, Economics, or related field
3–5+ years of experience in reporting, analytics, or measurement (preferably within financial services)
Strong proficiency in SQL and experience with large datasets
Hands-on experience with BI tools (e.g., Tableau, Power BI, Looker)
Solid understanding of campaign measurement methodologies (e.g., A/B testing, attribution models)
Advanced Excel skills (pivot tables, modeling, data manipulation)

Nice To Haves

Experience working within a regulated environment (e.g., banking, insurance, wealth management)
Familiarity with customer data platforms (CDPs) and marketing automation tools
Knowledge of statistical analysis tools (e.g., Python, R)
Understanding of privacy regulations (e.g., GDPR, PIPEDA)

Responsibilities

Develop, maintain, and optimize standardized reporting suites and executive dashboards across key business units
Automate recurring reports using BI tools to improve efficiency and reduce manual intervention
Ensure consistency, accuracy, and traceability of KPIs across all reporting outputs
Design and execute measurement frameworks for marketing campaigns (e.g., attribution models, incrementality testing, ROI analysis)
Partner with Marketing, Product, and Digital teams to evaluate campaign effectiveness and provide actionable recommendations
Analyze multi-channel performance including email, paid media, web, and mobile channels
Ensure adherence to internal data governance policies and external regulatory requirements (e.g., privacy, consent, and data usage standards)
Collaborate with data engineering teams to validate data pipelines, troubleshoot discrepancies, and ensure data integrity
Support audit processes by maintaining documentation and lineage of reporting logic
Translate complex datasets into clear, concise insights tailored for executive and non-technical audiences
Identify trends, risks, and opportunities to drive business growth and improve customer experience
Proactively recommend optimization strategies based on performance data
Partner with cross-functional teams including Risk, Compliance, Finance, and Technology
Gather and document business requirements for reporting and measurement needs
Act as a subject matter expert for reporting methodologies and performance metrics
Understands and articulates the business case of business questions and the estimated value being delivered.
Designs dashboards and analyses to be performed, and appropriate visualization and analytics tools to use.
Identifies trends and patterns to address identified business questions and provide insights through reporting and data visualization techniques.
Works with other data and analytics professionals to optimize, refine, automate and scale analysis into repeatable analytics solutions and decision support tools.
Builds various reporting dashboards using the most appropriate data extraction, data cleaning and data visualisation techniques.
Provides value through insights, reporting and data visualization techniques.
Selects, configures and implements analytics solutions for consistency and repeatability.
Researches and applies continuous improvement in data visualization by identifying trends and patterns to transform raw data into actionable business insights.
Works with different teams, management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization.
Translates business needs to technical specifications and evaluates existing data visualization systems in order to improve them.
Develops data visualizations of "large" amounts of data that facilitate the intuitive presentation of data to decision makers.
Documents data flow, systems and processes to improve the design, implementation and management of business/group processes.
Develops tools and delivers training programs for use of reporting tools and self-serve analytics by non-analytical end users; may include delivery of training to audiences.
Provides specialized consulting, analytical and technical support.
Exercises judgment to identify, diagnose, and solve problems within given rules.
Works independently and regularly handles non-routine situations.
Broader work or accountabilities may be assigned as needed.
Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.