Senior Analyst, Audience Research (English Services) (Hybrid/Telework)

CBC/Radio-Canada • Toronto, ON

4d • Hybrid

About The Position

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department. As a Senior Analyst, Audience Research you will be an integral part of a dynamic team that provides on-going research for CBC's English Canada's initiatives. You will assist in the design, implementation, analysis and presentation of market, media, and audience research studies undertaken by the Custom Survey team. Core responsibilities of the Senior Analyst will be questionnaire design, survey scripting and deployment, monitoring data collection, data analysis, report writing and presentation of results.

Requirements

• Academic and professional training in social science research, with strong background in both qualitative and quantitative research methodologies.
• At least 2 years of hands-on experience in market research, survey design and execution and data analysis.
• Post-secondary degree in Communications, Social Sciences, Media Studies, or a related field. A minimum of a B.A. is required; an M.A. is preferred.
• Deep understanding of the Canadian media landscape, particularly CBC’s role within it.
• Significant experience in designing and executing market research projects, with a strong grasp of current research methodologies.
• Proven ability to critically evaluate research methods and interpret public opinion studies for journalistic reporting
• Expertise in survey and questionnaire design, especially within media and audience research context (e.g., content/program testing, creative testing, brand health tracking, brand lift studies)
• Technical proficiency with survey platforms such as Qualtrics, Sparq, Alchemer, or SurveyMonkey.
• Strong working knowledge of statistical analysis software (e.g., SPSS, Q, R, Stata, or SAS).
• Demonstrated initiative and creativity in framing research problems, designing methodologies, and synthesizing findings.
• Demonstrated competency in creating reports and presentation of survey research data with a focus on insights, compelling narratives, and visualizations.
• Advanced proficiency with Microsoft Excel and PowerPoint or Google Sheets and Slides.
• Exceptional written and verbal communication skills, with a focus on clarity, storytelling, and effective presentation of research insights.
• Excellent interpersonal and collaboration skills.
• Excellent attention to detail to ensure data accuracy and integrity.
• Strong organizational skills with the ability to manage multiple priorities, respond to shifting demands, and meet tight deadlines.

Nice To Haves

• Experience with data visualization tools like Google Looker or Power BI is a strong asset.

Responsibilities

• Design, manage, and execute research projects to support CBC English Services’ strategic goals
• Collaborate with internal stakeholders to identify research needs and develop customized research projects that align with business objectives.
• Questionnaire design and survey scripting, manage sample deployment and oversee project logistics.
• Work with external sample providers and troubleshoot data collection issues as needed.
• Use statistical software programs to analyze survey data and present results in easily understood tabular or graphic formats.
• Transform complex data sets into clear, compelling insights.
• Develop and deliver presentations, reports, and dashboards that highlight key findings and actionable recommendations.
• Present research findings to stakeholders and contribute to discussions about their implications for strategy and decision-making.

Benefits

• A hybrid work environment with a flexible work schedule, allowing you to prioritize yourself, your family and your work
• Meaningful work that has a direct impact on one of Canada’s largest cultural institutions
• A defined benefit pension plan and competitive benefits
• A dynamic work environment that prioritizes innovation, collaboration, creativity and growth
• A strong commitment to learning and development, which includes a robust in house course offering and formal mentorship and skills development programs
• Opportunities to become a member of CBC’s Employee Resource Groups

What This Job Offers

• Job Type: Full-time
• Career Level: Senior