Senior Analyst, Attendance Forecasting

Universal Orlando•Orlando, FL

About The Position

Serve as a business partner to Universal Orlando leadership by supporting capacity management, admission access, and related planning across the destination. Develop analyses and recommendations that balance attendance demand, operating capacity, guest access, and business objectives while ensuring decisions adhere to applicable legal requirements and established program guidelines. Support capacity planning and access management for key products and programs, including Epic Universe, Annual Passes, Halloween Horror Nights, and complimentary admission programs. Partner with Finance, Revenue Management, Marketing, Operations, Legal, and other stakeholders to evaluate demand, establish and maintain capacity controls, and support collaborative decisions about block out dates and other admission restrictions. Use analytical tools and models to monitor utilization, forecast demand, identify capacity risks and opportunities, and translate complex data into clear recommendations for leadership. The role also supports product and pricing decisions through financial and demand analysis, monitors actual performance against capacity plans, and evaluates the effectiveness and business impact of capacity-management decisions. The position includes Environmental, Health & Safety responsibilities, including following established Universal Orlando policy, procedures, training, and team member involvement activities. Other duties may be assigned.

Requirements

High school degree or GED is required.
Bachelor’s degree is required.
At least 5 years of relevant experience in finance, analytics, revenue management, capacity planning, forecasting, ticketing, admissions, or a related area.
Demonstrated experience analyzing large datasets, developing forecasts and scenarios, partnering across functions, and communicating recommendations that support complex business decisions.
Advanced Microsoft Excel skills.
Hands-on experience using Snowflake SQL or a comparable data platform to develop forecasts, scenario analyses, and data-quality checks.
Experience developing and maintaining Power BI dashboards and reports, including reconciling results across source systems, models, and dashboards.
Ability to work collaboratively across Finance, Revenue Management, Marketing, Operations, Legal, and other stakeholder groups.
Ability to balance guest access, operating capacity, financial objectives, program requirements, and legal considerations when developing recommendations.
Experience with capacity planning, demand forecasting, inventory or access controls, ticketing, admissions, or a comparable analytical business process.
Ability to translate financial and operational analysis into clear recommendations and decision materials that support business decisions.

Nice To Haves

Bachelor’s degree in Business, Finance, Accounting, Analytics, Economics, or equivalent.
Experience with Snowflake SQL, Power BI, and advanced Excel.

Responsibilities

Manage and support capacity planning across key admission products and programs, including Epic Universe, Annual Passes, Halloween Horror Nights, and complimentary admission programs.
Monitor demand, utilization, and available capacity; develop forecasts and scenario analyses; and recommend capacity allocations and access controls.
Collaborate with stakeholders on block out dates and other mechanisms for managing demand during constrained periods.
Partner with Marketing to inform product and pricing decisions through financial and demand analysis, including evaluation of potential impacts on consumer behavior, revenue, profitability, and business objectives.
Assess the effectiveness of implemented strategies and provide insights that balance commercial opportunities with financial considerations.
Monitor performance against capacity plans and expectations, identify emerging risks and opportunities, and recommend adjustments to capacity levels, allocations, or program parameters.
Evaluate the effectiveness and business impact of capacity-management decisions and communicate findings to leadership.
Develop and maintain analytical tools, reporting, forecasts, and scenario models that support capacity-management decisions.
Use Excel, Snowflake SQL, Power BI, and other analytical tools to evaluate alternatives, identify trends, and translate complex data into actionable recommendations.
Follow established Universal Orlando Environmental, Health & Safety policies, procedures, training, and team member involvement activities.
Perform other duties as assigned.