Senior Alliance & Industry Product Marketing Manager

Nerdio

19d

About The Position

Nerdio is looking for a Senior Alliance & Industry Product Marketing Manager to help scale and elevate our growing ecosystem of technology partners while aligning closely with the end user computing industry-focused go-to-market strategy and our demand generation (including partner marketing) team. You’ll work closely with the product organization to build out our Tech Alliance Program as well as own the positioning, messaging, and go-to-market strategy for Nerdio's key alliance partnerships, as well as industry verticals. In this role, you'll be the PMM bridge between Nerdio's product, alliance, and broader marketing teams — developing compelling narratives that resonate with key technology partners and industry-specific buyers. You'll play a critical role in helping Nerdio win in high-priority verticals like Healthcare, Financial Services, Manufacturing, and the Public Sector.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
6+ years of product marketing experience in B2B technology, with demonstrated expertise in alliance or partner marketing and/or industry vertical GTM.
Deep knowledge of the Microsoft ecosystem — including Azure, AVD, Windows 365, and/or Intune — strongly preferred.
Proven ability to develop and execute positioning and messaging frameworks that resonate with technical and business buyers.
Strong writing and content development skills across PMM formats — solution briefs, pitch decks, battle cards, and campaign copy.
Experience working cross-functionally with alliance, sales, and demand gen teams in a fast-paced environment.
Strong analytical and market research skills; ability to synthesize competitive, customer, and market intelligence into clear strategic recommendations.
Comfort with and willingness to use AI tools to maximize impact and efficiency.

Nice To Haves

Experience with co-sell or Microsoft Partner Network (MPN) programs.
Background in one or more of Nerdio's target verticals (Healthcare, Finserv, Manufacturing, Public Sector).
Familiarity with end user computing, cloud desktop, or device management market categories.
Experience in a high-growth SaaS or cloud technology company.

Responsibilities

In partnership with product, build out and own our Tech Alliance Program, which sits atop the Window Cloud ecosystem.
Develop and own positioning, messaging, and content for Nerdio's key alliance partnerships.
Build and maintain industry vertical messaging frameworks for Nerdio's highest-priority segments, including Healthcare, Financial Services, Manufacturing, and Public Sector.
Produce high-quality PMM deliverables — including case studies, solution briefs, battle cards, industry-specific landing pages, pitch decks, and ROI tools — tailored to alliance and vertical audiences.
Support go-to-market readiness for new integrations and parnterships, ensuring internal alignment and external visibility.
Partner with partner marketing team to translate GTM strategies for our Alliance partners into campaigns demand gen activations, ensuring messaging and content assets are aligned to target audience buying journeys.
Gather and synthesize customer, partner, and market insights to continuously refine alliance and vertical positioning.
Represent Nerdio at alliance events, partner briefings, and industry conferences as a credible spokesperson.