Senior Ads Measurement Lead

Reddit • New York City, NY

22h • Hybrid

About The Position

Reddit is looking for a Measurement Lead to help our advertisers succeed with our priority lower funnel products. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform. This role is based out of one of our hub offices: New York, San Francisco, Chicago or Los Angeles.

Requirements

• 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
• Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
• Knowledge of North America Measurement solutions and norms.
• A knowledge of experimentation and familiarity with the underlying statistical methods
• A strong background in the execution, analysis, and presentation of quantitative advertising research.
• Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
• Experience working with product management, go to market, and product marketing teams to bring new services and capabilities to life at a technology company
• Experience working at scale, managing multiple projects and clients simultaneously

Nice To Haves

• Preferred experience working with mid-market clients and sales teams
• Preferred experience working with online or direct-response oriented advertisers
• A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
• Exceptional written and oral communication skills – you’re articulate and engaging

Responsibilities

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit’s sales, product, and product marketing teams
• Leverage measurement results to drive business growth for our clients across priority lower funnel ads products - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
• Co-develop Reddit best practices with Product, PMM, GTM and sales teams.
• Work and consult across a breadth of clients and measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
• Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
• Use measurement adoption to support and scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave
• Pay Transparency: This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees