Senior Ads Measurement Lead

Reddit•New York, NY

4h•$167,500 - $234,500•Onsite

About The Position

Reddit is a community built on shared interests, passion, and trust, home to open and authentic conversations. With over 100,000 active communities and approximately 121 million daily active unique visitors, Reddit is a significant source of information. Reddit is seeking a Measurement Lead to support advertisers in succeeding with priority lower funnel products. This role is a key part of the Marketing Sciences team and the broader Revenue organization, focused on enhancing Reddit's value proposition to clients and partners by continuously testing, learning, and improving the performance of Reddit as a media platform. The position is based out of one of Reddit's hub offices in New York, San Francisco, Chicago, or Los Angeles.

Requirements

6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
Knowledge of North America Measurement solutions and norms.
A knowledge of experimentation and familiarity with the underlying statistical methods
A strong background in the execution, analysis, and presentation of quantitative advertising research.
Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
Experience working with product management, go to market, and product marketing teams to bring new services and capabilities to life at a technology company
Experience working at scale, managing multiple projects and clients simultaneously
Exceptional written and oral communication skills – you’re articulate and engaging

Nice To Haves

Preferred experience working with mid-market clients and sales teams
Preferred experience working with online or direct-response oriented advertisers
A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows

Responsibilities

Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit’s sales, product, and product marketing teams
Leverage measurement results to drive business growth for our clients across priority lower funnel ads products - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
Co-develop Reddit best practices with Product, PMM, GTM and sales teams. Work and consult across a breadth of clients and measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
Use measurement adoption to support and scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Benefits

Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

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