Senior Acquisition Marketing Specialist

GEICO • Bethesda, MD

1d • Hybrid

About The Position

GEICO is seeking a Senior Specialist, Acquisition Marketing to join our Product & Customer Marketing group. This individual will be an integral part of accelerating GEICO’s direct mail practice and driving meaningful growth through multi-channel strategies. The role focuses on developing and executing direct mail strategies to acquire new customers across multiple lines of business, managing all aspects of strategy and execution, and ensuring alignment with business stakeholders and other direct to consumer channels. The ideal candidate will be data-driven, detail-oriented, and creative, working in a highly collaborative and hands-on environment. This role reports into the Sr. Director, Acquisition Marketing. Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Bethesda, MD; Manhattan, NY; Preference given to Bethesda, MD.

Requirements

• Bachelor’s Degree in marketing, communications or related field.
• 8+ years of proven experience in CRM and direct response marketing.
• Proven expertise and understanding of direct mail.
• Strong analytical skills with the ability to conceptualize tests and analyze campaign performance to inform future strategies.
• Experience managing external vendors/agencies.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Proficiency in Office (Excel, PowerPoint, Word) and project management tools such as Wrike and Azure DevOps.
• Proficiency in using analytics tools like Google Analytics or Power BI.
• Adept at both classic CRM/direct marketing and modern digital practices, marketing automation, data analysis and project management.
• Highly detail-oriented, data-driven, self-starter, innovative and analytical.
• Work with urgency, exceptional attention to detail, accuracy and a commitment to quality.
• Excellent project management skills with the ability to handle multiple projects simultaneously and managing work in a matrix environment.
• Strong communication (written and verbal) and strong interpersonal skills are essential to communicate with internal teams and develop cross-functional relationships.

Nice To Haves

• Preferably in insurance industry or with direct response agency.

Responsibilities

• Fully own and execute direct mail strategy, planning and execution.
• Manage a high volume of campaigns and tests across multiple lines of business and stakeholders.
• Consult and collaborate with cross-functional teams, colleagues, and leadership to design effective programs strategies and that advance acquisition goals.
• Manage all project assets to include presentations, briefs, test design, audience design, journey documentation, creative assets, content matrices and measurement reports.
• Utilize customer data and segmentation to personalize messaging and increase relevance.
• Rigorously test direct mail attributes; from content and format to lists, offers, and segmentation.
• Move all creative assets and deliverables through legal and internal reviews, consolidating feedback and next steps for action.
• Maintain comprehensive records of final creative, offers and targeting criteria to support audit readiness – critical in regulated industry like insurance.
• Manage and hold accountable direct mail agency partners and serve as primary point on mail planning and activation.
• Partner across the lines of business and other channel owners to ensure an integrated customer acquisition experience, creating cross-channel strategies with email.
• Oversee budget process and reporting for dedicated lines of business.
• Stay up to date with industry trends and technologies to implement best practices in print production.

Benefits

• 401K savings plan vested from day one that offers a 6% match
• Performance and recognition-based incentives
• Tuition assistance
• Mental healthcare
• Fertility and adoption assistance
• Workplace flexibility
• GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior