Senior Account Strategist

Mass Culture

About The Position

The Senior Account Strategist is the strategic lead across a portfolio of client accounts, connecting media, creative, insights, and operations into a cohesive direction. The role translates business goals into actionable strategies, leads planning and decision-making, and ensures the work is coherent, intentional, and effective. It also helps clients understand modern media and interpret changes in automation, AI, platforms, and the broader media landscape. This is a strategy and client-leadership role rather than a project-management or system-maintenance role. The strategist guides the work, shapes the narrative, and helps clients navigate complexity and change. They lead accounts across their lifecycle, from onboarding through optimization and renewal, while identifying opportunities, risks, and ways to improve performance and growth.

Requirements

6 to 15 years of experience in strategy, media, or client leadership roles.
Ability to translate business objectives into clear marketing strategies and actionable plans.
Ability to lead client conversations, frame decisions, and communicate a clear point of view to senior clients and channel leads.
Ability to work across disciplines and align teams around shared direction.
Understanding of current media and active interest in AI, automation, and emerging platforms, including the ability to explain their implications for brands.
Strong writing and structured communication skills, including the ability to create concise, clear presentations.
Ability to create momentum and move work forward without unnecessary process or meetings.
Strategic problem-solving skills and the ability to provide structure, focus, and direction.

Responsibilities

Own the day-to-day strategic direction for a portfolio of Mass Culture client accounts.
Translate business objectives into marketing strategies, roadmaps, and priorities.
Lead internal and external planning sessions, defining activities, rationale, and success measures.
Align search, social, retail, creative, and analytics inputs into a unified plan.
Turn performance, audience, and market signals into insights and clear next steps.
Lead strategic client conversations, set agendas, frame decisions, and drive clarity.
Explain the rationale behind the work and educate clients about modern media.
Bring structure and momentum to interactions, including ambiguous or fast-moving situations.
Track changes in media, platforms, and technology, including AI, and translate them into relevant implications.
Identify opportunities to evolve planning, measurement, and optimization.
Help teams and clients distinguish meaningful signals from noise and focus on drivers of impact.
Bring a forward-looking perspective to planning and shape what comes next.
Partner with channel leads across Search, Social, Retail, and Creative to establish a shared strategic direction.
Work with Insights and Analytics to improve storytelling, measurement frameworks, and reporting clarity.
Challenge teams when needed and ensure work meets its intent.
Collaborate with Operations or Project Management to make plans actionable, properly scoped, and efficiently executed.
Monitor account performance, risks, and opportunities.
Support accounts throughout onboarding, optimization, and renewal.
Contribute to forecasting and planning with an understanding of growth drivers.
Guide accounts toward smarter and more effective ways of working.