FinTech PR

SourceCode Communications•New York, NY

4d•Hybrid

About The Position

SourceCode is an award-winning communications firm working with consumer and B2B technology brands. The Senior / Account Manager is a day-to-day account leader with a strong understanding of communications and client service, particularly for clients using emerging technologies to improve customer experiences in advertising, marketing, and retail technology. This role oversees junior team members and ensures program KPIs are met. The Senior / Account Manager provides senior counsel to clients, leads long-term strategy, and develops and executes creative campaigns.

Requirements

6–8 years of professional PR account management experience, including managing and mentoring junior PR professionals.
A proven ability to translate complex technologies into media-friendly narratives and create, oversee, and drive media strategies that meet KPIs.
Examples of secured Tier-1 media coverage in national business media, trade or vertical media (including retail, marketing, and advertising), and general business media.
Ability to organize workload according to priority and importance, help colleagues manage their work, and manage up when priorities and deadlines conflict.
Strong writing and editing skills, with the ability to extract insights from large amounts of information.
Comfort developing presentations and presenting ideas to clients and the agency.
Experience with new business processes, including research, identifying opportunities, and developing and delivering presentation materials.

Responsibilities

Identify relevant media opportunities and use analytics to differentiate clients in top-tier business and trade media.
Build and implement media and influencer engagement strategies, including news campaigns, timely pitches, and content; manage activity through secured coverage.
Build rapport and trust with client contacts, provide strategic counsel, lead client calls and meetings, and troubleshoot client problems.
Lead the development of written communications, including press releases, pitches, client emails, and byline articles.
Work with senior teams to deliver campaigns and projects within scope, budget, and team-resourcing goals.
Participate actively in pursuing new business opportunities.
Mentor and coach junior team members.