Senior Account Lead & Digital Strategist

Interactive Strategies

7d•$90,000 - $120,000•Hybrid

About The Position

Interactive Strategies is hiring a Senior Account Lead & Digital Strategist to lead website experiences for mission-driven organizations, including nonprofits and associations. The role owns a portfolio of client relationships and serves as the strategic lead for each client’s website, guiding senior stakeholders through strategic decisions in partnership with project managers and cross-functional teams. The position leads discovery for website redesigns and new initiatives, translating research into strategy recommendations, roadmaps, personas, user journeys, sitemaps, information architecture, and UX direction. It also guides requirements and priorities, supports implementation and change management, and advises clients on ongoing improvements after launch using analytics and user feedback. The role includes shaping visitor-focused AI experiences, contributing to new business, mentoring, and improving the agency’s tools and approaches. The stated 40-hour work week is allocated as 70% billable client work, 15% new business, and 15% internal work. The position is fully remote anywhere in the United States or hybrid from the Washington, DC office, where local staff attend twice per week. Salary is $90,000–$120,000 per year, depending on experience and skills.

Requirements

7 to 10+ years of experience in website strategy, UX strategy, or digital experience strategy.
A track record of leading website redesigns or major site initiatives from discovery through launch.
Demonstrated ability to build and sustain senior client relationships in an agency or consulting environment.
Strong command of UX, information architecture, and site optimization.
Experience with CMS platforms such as Drupal, WordPress, Payload, or Sitecore.
Sound strategic judgment and the confidence and persuasion to advise clients and gain their support.
Exceptional written, verbal, visual, and presentation skills.
Hands-on everyday use of AI in personal work and a point of view on how AI is changing website experiences for visitors.
Relationship-driven approach and willingness to invest in people as well as projects.
Enjoys teaching clients the reasoning behind recommendations.
Curiosity about what new tools make possible.
Grounded, values-driven approach and ability to build trust quickly.

Nice To Haves

Digital agency experience.
Experience with association or nonprofit websites, including member, donor, or AMS integrations.
Experience leading website retainers or continuous improvement programs.
Experience with search and AI visibility, including SEO and GEO.
Experience managing or mentoring strategists or account team members.

Responsibilities

Own a portfolio of client relationships and act as a trusted strategic partner to senior stakeholders.
Educate clients on UX, accessibility, and website best practices, and guide decisions involving scope, priorities, budget, and timing.
Grow client accounts through recommendations based on data and user needs.
Contribute to new business through pitch narratives, proposals, and presentations.
Lead discovery for website redesigns and new initiatives.
Develop strategy recommendations, roadmaps, personas, user journeys, sitemaps, information architecture, and UX direction from research.
Own strategic direction for client websites by defining and prioritizing requirements and clarifying decisions for internal teams.
Manage change requests in partnership with the project manager.
Shape visitor-focused AI experiences, including AI-powered search and chat and clients’ visibility in AI-generated answers.
Use analytics and user feedback to plan post-launch website improvements.
Collaborate with Project Management, Design, Content Strategy, Data Insights, and Development teams.
Lead teams through ambiguity by setting direction and clarifying decisions.
Use AI for analysis, research synthesis, and prototyping, and share learnings with the team.
Improve internal tools and approaches, share insights across the team, and mentor others.