Senior Account Executive, Real Estate

Orchestra Internal•San Francisco, CA

About The Position

BerlinRosen is seeking a San Francisco-based Senior Account Executive to join its Cities & Real Estate team. The role involves managing day-to-day client relationships, developing and executing communications strategies, driving media relations and storytelling opportunities, and helping manage account teams and project deliverables. The position supports clients and projects across the country and offers the opportunity to work in the real estate and urban development market alongside senior communications leaders and executives at leading organizations. The successful candidate will take increasing ownership of client relationships, strategy and team leadership, lead client initiatives, bring forward creative ideas and help grow the practice. Semi-regular in-person client meetings, media engagements, events and team meetings are required. BerlinRosen’s Real Estate team is part of Orchestra and includes more than 100 communications professionals. The team works with clients across real estate, infrastructure, hospitality, architecture and design, helping them navigate complex issues, build their brands and tell stories that influence how cities evolve.

Requirements

  • 3–4+ years of strategic communications, public relations or relevant media experience.
  • Strong media relations skills, sound news judgment and experience building productive relationships with reporters and editors.
  • Exceptional writing and editing skills, including the ability to translate complex ideas into clear, compelling communications.
  • Strong project management skills and the ability to manage multiple priorities and deadlines while maintaining close attention to detail.
  • Sound judgment and confidence communicating directly with clients, senior executives, reporters and internal teams.
  • Intellectual curiosity and a genuine interest in real estate, development, hospitality, architecture, design and the built environment.

Responsibilities

  • Develop and execute integrated strategies and campaigns across earned and owned media.
  • Serve as a trusted day-to-day contact for multiple client accounts.
  • Identify compelling story angles, develop pitches and lead proactive media outreach.
  • Build and maintain relationships with key reporters and editors.
  • Use news judgment and knowledge of the media landscape to identify creative opportunities that advance client objectives and generate earned media coverage.
  • Write and edit press releases, op-eds, talking points, fact sheets, communications plans, media briefs and other client materials.
  • Develop content for owned channels, including LinkedIn, Instagram and other digital platforms.
  • Staff client meetings, media interviews and events, both virtually and in person.
  • Help manage account teams, delegate assignments and mentor junior colleagues.
  • Collaborate with senior team members to develop and advance client strategy.
  • Contribute to new business development, including research, strategy and pitch development.
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