Senior Account Executive (Consumer PR)

Praytell•New York, NY

2d•$68,000 - $88,000

About The Position

Praytell is a creative communications agency seeking a Senior Account Executive (Consumer PR). The agency values strategic thinking, collaboration, and a proactive approach to problem-solving. They foster a culture where curiosity, ownership, and a "what if we?" mindset are encouraged. Praytell is committed to continuous improvement in how they work, support their people, and build the agency. This role is for individuals driven by curiosity, excited by ownership, and who see "what if we?" as a life mantra.

Requirements

Consumer PR experience
Experience in PR, influencer, and social disciplines
Experience with campaign budgets and timelines
Experience with Harvest time tracking
Experience in media outreach and securing coverage
Experience in influencer contracting
Experience with social listening
Experience with data analysis and interpretation
Experience with KPI tracking
Strong written and verbal communication skills
Presentation skills
Strategic thinking and planning abilities
Creative ideation skills
Ability to work independently and as part of a team
Ability to manage multiple projects simultaneously
Ability to build and maintain client relationships
Ability to build and maintain media relationships
Ability to mentor and coach junior staff

Nice To Haves

Experience in a creative communications agency
Experience with newsjacking/trend-based concepts
Experience with media events or mailers
Experience with influencer or talent partnerships
Experience with social media campaign development

Responsibilities

Start with ‘Yes’: Balance optimism with practicality to propose feasible solutions.
Demonstrate the ability to anticipate client concerns and mitigate risks effectively.
Model humility by prioritizing solutions and results over personal credit.
Build deeper client trust by delivering on promises and addressing issues directly and professionally.
Encourage positivity within the team by managing setbacks with grace and humor.
Strengthen relationships by taking ownership of client needs and exceeding expectations.
Demonstrate a strong understanding of client goals across PR, influencer, and social disciplines, contributing actionable ideas to campaigns.
Oversee some parts of a campaign budgets and timelines, anticipating challenges and proactively addressing them.
Lead cross-functional workflows for integrated campaigns, ensuring seamless execution and delivery.
Ensure all time entered accurately via Harvest and flag if going under or over hours.
Lead by example, offering mentorship and coaching across junior levels while contributing to performance evaluations.
Serve as a point of contact for clients on key projects, confidently managing discussions during status calls and meetings.
Ensure all written deliverables, such as media materials and campaign updates, are polished and meet client expectations.
Contribute to the creation of decks, providing strategic input and ensuring alignment with client objectives.
Lead presentations for mid-level campaigns or projects, delivering clear, engaging, and actionable insights.
Lead channel audits, synthesizing data into comprehensive insights and presenting findings to clients.
Translate audience insights into tailored pitches, channel approaches, etc. considering category nuances and client goals.
Propose integrated strategies leveraging earned, influencer, and social channels, ensuring alignment with KPIs.
Lead the development of timely, trend-based concepts for earned, influencer, and social campaigns, ensuring feasibility.
Conceptualize and pitch high-impact seasonal or evergreen ideas, including standout media events or mailers.
Drive ideation for innovative partnerships with influencers or talent that enhance client visibility and engagement.
Propose creative, integrated social campaign ideas, leveraging platform-specific trends.
Brainstorm and refine big-picture concepts that align with client strategies and objectives.
Conduct media outreach for key campaigns, secure coverage, and build ongoing relationships with priority media contacts.
Drive media strategy and pitch angle development.
Engage more deeply in influencer campaigns including contracting, ensuring alignment with campaign objectives and client goals.
Coordinate with creatives and strategists to develop integrated social campaigns, leveraging insights from social listening.
Interpret campaign data to uncover trends, patterns, and actionable insights.
Translate data into impactful recommendations, supporting client decision-making.
Lead portions of reporting calls, effectively communicating key metrics and insights.
Ensure campaign strategies align with KPIs, tracking progress against benchmarks.