Account Executive (Consumer PR)

Praytell•Chicago, IL

2d•$60,000 - $75,000

About The Position

Praytell is a creative communications agency made up of strategic minds, spirited hearts and people with a strong instinctive recoil from anything remotely boring. We create culture-driven, integrated work that earns attention, sparks conversation and makes people… well, give a shit. But more than that, we’re a team of curious builders, thoughtful challengers and collaborative problem-solvers who believe the best work starts with a simple question: what if we? Our work moves fast, evolves constantly and rarely fits neatly inside a box - which is exactly how we like it. The people who thrive here ask questions, chase ideas, spot opportunities and care enough to go beyond the brief. They don’t wait for a perfect roadmap or a tap on the shoulder - they’re energized by figuring things out, making things better and helping shape what comes next. We hold ourselves to a high bar, but we’re not pretending to be a perfect agency filled with perfect people doing perfect work 100% of the time. We’re humans. Sometimes the work runs late. Sometimes the process is still being built. Sometimes there isn’t a policy, playbook or perfect answer for every little thing. What we do have is a genuine commitment to getting better - evolving how we work, support our people and build the kind of agency we want to be, together. So that’s our promise to you. If curiosity drives you, ownership excites you and “what if we?” feels more like a life mantra than a question - we’d love to hear from you.

Requirements

Location requirements must be met for consideration.

Nice To Haves

Experience in PR, influencer, and social disciplines.
Experience with campaign budgets and timelines.
Experience with cross-functional workflows.
Experience with Harvest time tracking.
Mentorship and coaching experience.
Experience with client communication (emails/status calls).
Experience with written deliverables (media materials, campaign updates).
Experience with deck development.
Presentation skills for mid-level campaigns or projects.
Experience with channel audits (earned, social, influencer).
Experience with target audience analysis (earned, social, influencer).
Experience with channel fluency and strategies (earned, influencer, social).
Experience with newsjacking/trend-to-earned ideas.
Experience with earned media conceptualization and pitching.
Experience with influencer or talent partnerships.
Experience with social media campaign ideas.
Experience with brand campaign concepts.
Experience with earned media outreach and coverage.
Experience with influencer campaign contracting.
Experience with social media campaign coordination.
Experience with data analysis and interpretation.
Experience with strategic recommendations.
Experience with stakeholder communication.
Experience with KPI and performance metrics tracking.

Responsibilities

Balance optimism with practicality to propose feasible solutions.
Demonstrate the ability to anticipate client concerns and mitigate risks effectively.
Model humility by prioritizing solutions and results over personal credit.
Build deeper client trust by delivering on promises and addressing issues directly and professionally.
Encourage positivity within the team by managing setbacks with grace and humor.
Strengthen relationships by taking ownership of client needs and exceeding expectations.
Demonstrate a strong understanding of client goals across PR, influencer, and social disciplines, contributing actionable ideas to campaigns.
Oversee some parts of a campaign budgets and timelines, anticipating challenges and proactively addressing them.
Lead cross-functional workflows for integrated campaigns, ensuring seamless execution and delivery.
Ensure all time entered accurately via Harvest and flag if going under or over hours.
Lead by example, offering mentorship and coaching across junior levels while contributing to performance evaluations.
Serve as a point of contact for clients on key projects, confidently managing discussions during status calls and meetings.
Ensure all written deliverables, such as media materials and campaign updates, are polished and meet client expectations.
Contribute to the creation of decks, providing strategic input and ensuring alignment with client objectives.
Lead presentations for mid-level campaigns or projects, delivering clear, engaging, and actionable insights.
Lead channel audits, synthesizing data into comprehensive insights and presenting findings to clients.
Translate audience insights into tailored pitches, channel approaches, etc. considering category nuances and client goals.
Propose integrated strategies leveraging earned, influencer, and social channels, ensuring alignment with KPIs.
Lead the development of timely, trend-based concepts for earned, influencer, and social campaigns, ensuring feasibility.
Conceptualize and pitch high-impact seasonal or evergreen ideas, including standout media events or mailers.
Drive ideation for innovative partnerships with influencers or talent that enhance client visibility and engagement.
Propose creative, integrated social campaign ideas, leveraging platform-specific trends.
Brainstorm and refine big-picture concepts that align with client strategies and objectives.
Conduct media outreach for key campaigns, secure coverage, and build ongoing relationships with priority media contacts.
Drive media strategy and pitch angle development.
Engage more deeply in influencer campaigns including contracting, ensuring alignment with campaign objectives and client goals.
Coordinate with creatives and strategists to develop integrated social campaigns, leveraging insights from social listening.
Interpret campaign data to uncover trends, patterns, and actionable insights.
Translate data into impactful recommendations, supporting client decision-making.
Lead portions of reporting calls, effectively communicating key metrics and insights.
Ensure campaign strategies align with KPIs, tracking progress against benchmarks.