Senior Account Executive, Public Relations (Health)

Highwire•New York, NY

9d•$63,000 - $90,000•Hybrid

About The Position

Highwire is seeking a Senior Account Executive for its Health team. The role supports innovative organizations across healthcare technology, life sciences, digital health, medical devices, and healthcare services. Senior Account Executives lead tactical client programs, provide strategic counsel, manage day-to-day client relationships, and help deliver measurable communications results. They also mentor junior colleagues, collaborate across teams, contribute to agency growth and thought leadership, and take ownership of their professional development. The role is hybrid or remote depending on the candidate’s location. Candidates commuting to the New York, NY or San Francisco, CA offices follow a hybrid schedule with three in-office days per week; fully remote hiring is limited to the states and locations listed in the posting.

Requirements

3–5 years of PR or communications experience in an agency setting.
Demonstrated success developing media relationships and securing impactful placements.
Strong writing and editing skills across a variety of formats and audiences.
Experience managing multiple priorities and leading day-to-day client work.
Comfort with data, analytics, and ROI reporting.
Growth mindset, collaborative spirit, and desire to lead within a team environment.

Nice To Haves

Background in healthcare, health technology, life sciences, or medical technology sectors.

Responsibilities

Lead tactical execution of PR program elements, including media relations, analyst relations, awards, speaking, and content.
Manage projects from concept through completion, aligning work with strategic goals, timelines, and budgets.
Lead regular client communications, including weekly PR calls and check-ins, and provide strategic counsel in routine and high-pressure situations.
Develop and present quarterly campaigns and PR plans that incorporate creative themes, industry trends, and thought leadership.
Track competitor activity and identify timely opportunities for client commentary and positioning.
Participate in media training, develop key messages, and handle session follow-up.
Develop budget recommendations and team priority allocations to support client needs.
Lead media relations, develop proactive pitches, and build relationships with relevant healthcare, health-tech, and business publications.
Identify emerging media opportunities and industry trends and share insights across teams.
Use social and digital channels to amplify earned media and engage influencer communities; support influencer campaigns and content amplification.
Measure and report communications ROI using analytics to inform future efforts.
Coach junior team members to strengthen media relationships and pitching skills.
Plan and create strategic campaign and PR content, including press releases, pitches, Q&As, award submissions, speaking abstracts, contributed articles, blog posts, executive bios, fact sheets, backgrounders, briefing books, and client correspondence.
Lead reporting, use analytics tools to refine strategies, and present campaign performance and insights to clients.
Collaborate across departments and specialty teams to ensure integrated service delivery.
Help evaluate and implement AI tools to improve workflow efficiency, speed, and creativity.
Mentor junior team members through coaching, feedback, and day-to-day support, and foster a collaborative team environment.
Model a respectful, proactive, and professional attitude and support team dynamics by managing up and down effectively.
Participate in new business efforts, including research and presentations.
Contribute to Highwire thought leadership by writing blog posts and engaging with social channels.
Attend and encourage participation in networking events and industry panels.
Identify and share opportunities for operational or cultural improvements with leadership.
Set and track quarterly goals with a manager and take ownership of professional growth.
Prioritize responsibilities, drive projects independently, identify and propose improvements, meet deadlines or communicate changes proactively, and regularly engage in industry networking and development.