Directeur(trice) principal(e) du développement des affaires / Senior Account Executive

AutoTrader.ca•Montreal, QC

5d•CA$70,000 - CA$90,000•Remote

About The Position

AutoSync is seeking a high-performing Senior Account Executive responsible for driving new business acquisition and expanding market share across Canada. This role focuses on selling AutoSync’s digital retail and marketing ecosystem, specifically: TAdvantage – Automotive dealership website platform TRFFK – AI-driven automotive digital advertising solution Motoinsight – End-to-end digital retailing platform The ideal candidate is a consultative sales professional with strong automotive retail knowledge, experience selling SaaS or digital solutions, and a proven track record in prospecting, pipeline management, and closing complex dealership opportunities. This role is responsible for generating net-new revenue by helping dealerships modernize their online customer journey, improve lead quality, increase conversion rates, and maximize digital marketing performance.

Requirements

5+ years of B2B sales experience
Automotive retail, SaaS, digital marketing, or dealership technology experience strongly preferred
Proven track record of prospecting and closing net-new business
Experience managing consultative sales cycles
Strong understanding of dealership operations and automotive digital retailing
Hunter mentality with strong prospecting discipline
High-level consultative selling skills
Strong discovery and objection-handling abilities
Executive presence with dealership leadership
Negotiation and closing expertise
Strategic account planning

Responsibilities

Prospect, qualify, and close new dealership opportunities across assigned territories
Develop and execute strategic outbound sales plans targeting franchise and independent dealerships
Build strong relationships with Dealer Principals, General Managers, GSMs, Marketing Managers, and Fixed Ops leaders
Maintain a healthy sales pipeline through proactive prospecting, referrals, networking, and OEM program alignment
Conduct discovery meetings to uncover operational challenges, digital gaps, and growth opportunities
Position AutoSync’s ecosystem as a connected digital retail and marketing solution
Sell modern dealership website solutions focused on: Mobile-first user experience, SEO and Local Search Optimization, Inventory merchandising, Customer engagement tools, Conversion optimization, Website customization and backend flexibility
Position AI-driven digital advertising solutions including: Search campaigns, Social advertising, Retargeting, Geofencing, Vehicle Ads, Video advertising
Sell digital retailing solutions that help dealerships: Increase lead quality, Improve online-to-showroom conversion, Enable online deal building, Streamline financing and trade-in workflows, Increase engagement throughout the buying journey
Become a trusted advisor on dealership digital transformation
Clearly articulate competitive differentiators
Leverage OEM certifications, AutoTrader integrations, and AutoSync ecosystem advantages during sales cycles
Maintain accurate forecasting and CRM hygiene
Consistently achieve or exceed monthly and annual sales quotas
Manage consultative sales cycles with multiple stakeholders
Work collaboratively with internal stakeholders to develop strategic account plans for dealer groups and high-potential rooftops
Negotiate pricing, contracts, and business terms
Work closely with Performance Managers, OEM teams, Marketing, Customer Success and Sales Leadership
Participate in dealership onboarding transitions to ensure strong customer experience and retention
Share market intelligence and competitive insights with internal teams