Senior Account Executive, Earned Media

We Are RALLY•Los Angeles, CA

10d•$71,000 - $90,000•Hybrid

About The Position

RALLY is seeking a Senior Account Executive to join our Earned Media team. Our earned media specialists are strategic, grounded, and persistent, bringing deep expertise and creativity to securing impactful news coverage for the causes and campaigns we support. In this role, you’ll lead earned media strategy and execution across two to four client teams, serving as the primary media lead or in close partnership with senior teammates. You’ll shape story arcs, pitch angles, and strategic media plans while mentoring junior staff and guiding clients through what it takes to make news. Some placements may be long-term and embedded within core account teams, while others may be short-term projects, events, or discrete pitching opportunities. No matter the format, you’ll be a go-to leader on media thinking across the firm. Whether your background is in journalism, political communications, nonprofit advocacy, or public affairs, you bring excellent judgment, a sharp editorial eye, and the persistence to land stories that matter. Our Senior Account Executives are client-facing strategists who know how to navigate fast-paced environments, shape compelling narratives, and help build RALLY’s reputation as one of the most trusted earned media teams in advocacy.

Requirements

5–7 years of experience in communications, journalism, public affairs, political comms, or advocacy with a focus on media relations
Proven success leading media strategy and placing stories across national, regional, and/or issue-area media outlets
Excellent writing and editing skills for earned media formats, including press releases, op-eds, pitch notes, and messaging materials
Strong editorial judgment, with the ability to evaluate newsworthiness, guide strategy, and advise clients on media-facing moments
Experience managing client relationships and navigating complex communications landscapes with professionalism and clarity
Ability to manage multiple projects and deadlines while maintaining high quality and strategic alignment
Familiarity with media databases and tracking tools (e.g., Muck Rack, Cision, Critical Mention), as well as Google Workspace and Microsoft Office
Emotionally intelligent, detail-oriented, and highly collaborative—comfortable owning the media function while partnering across teams

Nice To Haves

Background in a newsroom, campaign press shop, or public-facing nonprofit/foundation comms team
Existing relationships with journalists covering politics, philanthropy, social justice, or cultural issues
Experience training spokespeople or supporting public-facing executives
Familiarity with internal editorial review processes and stakeholder management on high-stakes content
Ability to contribute to rapid response media moments or offer guidance under tight timelines
Exposure to media audits, landscape scans, or pitch strategy development
Awareness of broader shifts in the media landscape, including challenges and innovations in journalism and digital storytelling

Responsibilities

Lead day-to-day earned media strategy, planning, and execution across multiple client accounts, ensuring clarity, quality, and impact
Serve as the primary media lead on accounts, developing proactive outreach plans, pitch calendars, media targets, and visibility opportunities
Craft high-quality press materials such as press releases, media advisories, pitch notes, op-eds, talking points, and memos for a range of client voices
Build and nurture relationships with relevant journalists, producers, editors, and podcast hosts across national, regional, and issue-specific media
Staff media interviews, prep spokespeople, and guide clients through media trainings and messaging refinement
Offer grounded media assessments to clients and account teams, clearly communicating what’s newsworthy and what isn’t
Identify timely earned media opportunities based on news cycles, cultural moments, policy developments, or current events
Lead media measurement and coverage tracking efforts, synthesizing results into reporting materials and insights for clients
Partner with account leads and other vertical experts (digital, design, strategy) to integrate earned media into broader campaign plans
Mentor junior team members by reviewing media deliverables, offering feedback, and supporting skill development
Contribute to new business efforts by drafting earned media scopes, proposals, and pitch materials, including two new ideas per quarter
Join earned media team meetings to share insights, help shape best practices, and contribute to the vertical’s continued growth