Senior Account Executive, Digital

Mal Warwick Donordigital•Berkeley, CA

4d•$85,000 - $94,000•Remote

About The Position

The Online Senior Account Executive is responsible for all senior-level strategic leadership for digital marketing fundraising programs with our nonprofit and political organization clients. The Senior Account Executive will act as the lead relationship manager for a portfolio of several clients, working within a team to deliver direct marketing fundraising programs.

Requirements

A minimum of 7 years’ experience in one of the following areas of work: Advocacy, fundraising, digital project management, online marketing, direct response
Demonstrated experience in managing a multi-faceted fundraising, advocacy, social media, or direct response program
Experience with nonprofit fundraising and/or advocacy
Technology-oriented, with the ability and desire to understand how online fundraising, marketing, and advocacy technology works
Experience with Luminate, Every Action, Classy, Salsa, Salesforce Marketing Cloud, Engaging Networks or similar
Basic HTML and other web tools experience
Knowledge of Microsoft products (Word, Excel, PowerPoint)
Communication. Facilitates effective and lively discussion, presenting compelling arguments to large and cross-functional teams
Writing/Editing Skills. Translates a wide variety of information into developed, clear, and structured messaging (e.g., strategies, memos, proposals, instructions, external-facing documents, etc.)
Attention to Detail. Creates, refines, and enforces high level of standards, promoting team adherence and ensuring consistency
Leadership & Accountability. Demonstrated management and supervisorial skills, fostering accountability, aligning goals, setting expectations, and encouraging top performance of individuals and/or small teams
Collaboration. Leads high-performing teams by setting clear expectations, inspiring others, motivating towards shared outcomes, and ensuring alignment of vision and successful results
Relationship Building. Navigates complex dynamics to cultivate strong internal and external partnerships, deepening engagement with key stakeholders to advance shared goals
Adaptability & Change Leadership. Comfortably experiments with new approaches to improve results and identify better outcomes
Agency Products & Services. Proactively identifies opportunities, improvements, and/or innovations and leads the cross-selling/up-selling to relevant stakeholders
Agency Mission, Vision, & Values. Understands and communicates the agency's vision and direction, clearly articulating organizational goals and values, and ensuring work aligns with the broader mission
Agency Work Environment. Successfully functions in a high-paced environment, across multiple work priorities, projects, clients, and client issue areas
Client-Success Focused. Offers sound counsel, and guides team to implement principles, procedures, and best practices in the industry
Project Management & Effective Work Product. Develops innovative strategies that align with set forth goals and ideas
Critical Thinking & Strategic Decision-Making. Proactively seeks opportunities to solve problems, improve, and otherwise and make decisions that affect team workflows and success
Interest in working as a member of a larger team and across multiple projects, clients, and social issues
Comfort building long-term relationships with both internal and external stakeholders
An inclination to work among colleagues dedicated to approaching work with a lens of social justice, anti-racism, and anti-oppression
Interest in progressive issues, including environmental protection and conservation, international aid and development, social justice, anti-racism and anti-oppression, women’s rights, LGBTQIA+ issues, electoral politics, etc.
Willingness to travel

Responsibilities

Lead day-to-day management and implementation of client digital direct marketing fundraising programs
Create and review strategies and annual plans with clients
Develop online fundraising/advocacy/promotion plans with specific benchmarks and deliverables, including email newsletters and solicitations, fundraising appeals, social media, advocacy and advertising campaigns, website promotion and more
Develop and nurture relationships with client, including frequent communication of progress via phone, email, written progress reports and on-site meetings
Coordinate creative services, including writing/editing online fundraising copy, promotional copy and email newsletters and solicitations, and supervising production of design work
Develop up-sell/cross-sell strategies
Understand and present internal and industry benchmarking reports to clients
Work with staff to manage various aspects of client work
Demonstrate working knowledge of each area of agency’s resources
Develop agency’s public presence by attending events, publishing white papers, speaking at workshops and getting to know leadership vendors and industry organizations.
Keep up to date on online fundraising and advocacy technology, nonprofit development, and commercial technology and techniques that can be applied to nonprofit development
Participate in new business proposals and presentations
Use and manage team within workflow tool to manage projects and communicate with the team