SEM Senior Manager

PMG•Dallas, TX

10d

About The Position

The SEM Senior Manager leads paid search strategy and execution for client accounts, managing complex search programs and optimizing campaigns to meet client goals and deliver measurable results. The role works collaboratively with media strategy, creative, and analytics teams and leads a team of SEM professionals. It also advances the use of PMG’s proprietary operating platform, Alli, and supports search training and innovation across PMG.

Requirements

At least 7 years of paid search experience, with a bachelor’s degree or equivalent experience.
At least 3 years of leadership experience, including mentoring, training, and managing a high-performing team.
Expertise managing paid search campaigns on platforms such as Google Ads, Microsoft Ads, and Bing Ads.
Ability to define and implement advanced strategies for keyword opportunities, campaign structures, audience targeting, and budget optimization.
Proficiency in cross-channel performance analysis and making actionable recommendations to maximize revenue and ROI.
Experience with A/B testing and creative experimentation.
Proficiency with Microsoft Excel and Google Analytics for insights and performance reporting.
Advanced problem-solving skills and ability to develop innovative, custom solutions for client-specific challenges.
Leadership skills to guide SEM professionals and foster collaboration, innovation, and growth.
Strong communication and collaboration skills to align paid search work with broader marketing strategies.
Curiosity and adaptability, with a commitment to media innovation and client success.
People-focused leadership, including leading by example and fostering collaboration, innovation, professional growth, and strong relationships.

Responsibilities

Lead execution and optimization of complex search programs aligned with client goals.
Coach and mentor junior team members on account management across Google Ads, Bing, and other platforms.
Shape creative and messaging strategies in line with Google best practices and client objectives.
Define advanced keyword, campaign structure, targeting, and display-network strategies to drive scalable client growth.
Monitor and analyze campaign performance and provide cross-channel recommendations to maximize revenue and ROI.
Motivate and mentor teammates while fostering collaboration and innovation across the SEM team.
Drive adoption of PMG’s Alli platform in client accounts and share insights to support its continued development.
Lead PMG-wide search training initiatives and support departmental growth and innovation.
Integrate technical solutions and develop custom strategies for client-specific challenges.
Manage and develop a team of SEM professionals, strategically deploying resources to support individual potential and client outcomes.
Evaluate resource needs and identify opportunities to improve efficiency and effectiveness across paid search efforts.

Benefits

Annual performance-based bonus program.
Learning and development programs, mentorship opportunities, and career-advancement support.
Generous time off.
Paid parental leave.
Retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded lifestyle spending account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid volunteer hours each year.
Enterprise AI tools and ongoing AI training.