SEM Senior Manager

PMG•Dallas, TX

10d

About The Position

PMG is seeking an SEM Senior Manager to lead paid search strategy and execution for client accounts. The role works with media strategy, creative, and analytics teams to build search marketing programs that connect brands with audiences and deliver measurable outcomes. The Senior Manager leads and develops SEM professionals, shapes campaign and creative strategies, analyzes cross-channel performance, and integrates PMG’s proprietary Alli platform into client work. The role also contributes to broader search training and the ongoing development of PMG’s technology and processes.

Requirements

At least 7 years of paid search experience, with a bachelor’s degree or equivalent experience.
At least 3 years of leadership experience, including mentoring, training, and managing a high-performing team.
Expertise managing paid search campaigns on platforms such as Google Ads, Microsoft Ads, and Bing Ads.
Ability to define and implement advanced strategies for keyword opportunities, campaign structures, audience targeting, and budget optimization.
Proficiency in cross-channel performance analysis and making actionable recommendations to maximize revenue and ROI.
Experience with A/B testing and creative experimentation.
Proficiency with Microsoft Excel and Google Analytics for insights and performance reporting.
Advanced problem-solving skills to develop custom solutions for client-specific challenges.
Leadership skills to guide SEM professionals and foster collaboration, innovation, and growth.
Strong communication and collaboration skills to align paid search with broader marketing strategies.
Curiosity and adaptability, with a commitment to media innovation and client success.
People-focused leadership that fosters collaboration, innovation, professional growth, and strong relationships.

Responsibilities

Lead the execution and optimization of complex search programs, aligning marketing activities with client goals and measurable results.
Coach and mentor junior team members on account management across Google Ads, Bing, and other platforms.
Shape creative and messaging strategies that follow Google best practices and meet client objectives.
Define advanced strategies for keyword opportunities, campaign structures, targeting, and display networks to drive scalable client growth.
Analyze and monitor campaign performance and provide actionable cross-channel recommendations to maximize revenue and ROI.
Motivate and mentor teammates and foster collaboration and innovation across the SEM team.
Drive adoption of PMG’s proprietary Alli platform in client accounts and share insights to support its continued development.
Lead PMG-wide search training initiatives and support departmental growth and innovation.
Integrate technical solutions and develop custom strategies for client-specific challenges.
Manage and develop a team of SEM professionals, deploying resources to support individual potential and client outcomes.
Evaluate resource needs and identify opportunities to improve the efficiency and effectiveness of paid search efforts.

Benefits

Annual performance-based bonus program.
Learning and development programs, mentorship opportunities, and career advancement support.
Generous time off.
Paid parental leave.
Retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded lifestyle spending account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid volunteer hours each year.
Enterprise AI tools and ongoing AI training.