SEM Media Tagging Manager

Tonic3•Irving, TX

3d•Hybrid

About The Position

The SEM Media Tagging Manager serves as the Paid Search team's primary owner for tracking, tagging, conversion measurement, and pixel governance. Working closely with Paid Search, AdTech, Analytics, Measurement, Technology, and Marketing Controls teams, you will own the end-to-end implementation, validation, troubleshooting, and maintenance of digital marketing tags and measurement solutions across Google and Microsoft Advertising ecosystems to ensure reliable reporting and compliance.

Requirements

4+ years of experience in digital marketing technology, ad operations, measurement implementation, tagging, tracking, or marketing technology.
Bachelor’s degree or equivalent university degree required.
Deep hands-on experience with SA360 Floodlights, Campaign Manager 360 (CM360), Google Ads conversion tracking, Microsoft Advertising UET tags, and enterprise tag management systems (Tealium, Ensighten, Adobe).
Strong understanding of web technologies, including JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations.
Experience with Google Analytics, Adobe Analytics, consent and privacy management platforms, and digital measurement frameworks.
Background supporting enterprise-scale measurement, attribution, and tag governance programs (preferably within financial services or another highly regulated industry).
Proven ability to collaborate effectively across cross-functional AdTech, Analytics, and Governance teams.

Nice To Haves

Google Marketing Platform certifications are a plus.

Responsibilities

Serve as the primary subject matter expert and owner of tracking, tagging, conversion measurement, and pixel governance across paid search initiatives.
Configure and maintain tracking solutions across SA360, CM360, Google Ads, and Microsoft Ads—including Floodlight activities/variables, conversion tags, UET tags, UTM parameters, and click tracking frameworks.
Partner with AdTech, Tech, and Analytics teams to deploy and manage tags through enterprise Tag Management Systems (TMS) such as Tealium, Ensighten, and Adobe.
Develop and enforce tagging standards, measurement frameworks, SOPs, QA procedures, and implementation documentation to ensure accurate and scalable tracking.
Lead validation and troubleshooting of tracking implementations across websites and landing pages using debugging tools to investigate and resolve attribution/reporting discrepancies.
Establish best practices for conversion tracking, attribution, and audience creation while ensuring strict adherence to privacy, legal, risk, and marketing control requirements.
Identify and implement opportunities to automate measurement, QA, and operational workflows to improve efficiency, scalability, and data quality.
Provide technical consultation for new tech implementations, website enhancements, and cross-functional projects across Media, AdTech, and Technology teams.