Segment Marketing Manager, Senior Associate

JPMorgan Chase & Co.•Columbus, OH

About The Position

Act as the voice of the customer for our Starter & Lower Mass customer segments. Translate customer’s habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs. As the Starter & Lower Mass customer segment’s voice, this role will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. This work ensures customer needs drive decisions and that every interaction is accountable to outcomes that move the business.

Requirements

Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders
Constantly pushes boundaries of “what could be” to drive innovation
Always focuses on the big picture, considering impacts outside their given initiatives
Is a fantastic partner, truly focused on relationship building and leading through strong collaboration
Is highly curious and never settles for good enough
Is data driven and analytical, while also being a big-picture, strategic thinker
Is focused on how marketing drives quantifiable business results
Is vigorous and thorough in their management of details
Loves testing, learning, and taking calculated risks

Nice To Haves

5+ years of marketing experience, with strategy-role expertise
Strong storytelling ability across written and verbal communication
Holistic thinker who can manage multiple initiatives and meet tight deadlines
Strong analytical, problem-solving, and planning skills
Proven influencer/self-starter with a track record of driving results
Comfortable in a highly matrixed organization, adapting to changing priorities
Excellent presentation skills and high proficiency in Microsoft Excel and PowerPoint; 4-year degree in Marketing/Advertising/Communications/Digital-Technology/Business Management

Responsibilities

Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.
Translate segment insights into product marketing opportunities and influence roadmap prioritization.
Lead go-to-market for new products and features, including positioning, narrative, and launch plans.
Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.
Act as a change agent, driving product and marketing transformation and innovation.
Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.
Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements.
Track segment performance and communicate progress to leadership.
Conduct competitive and market analyses to sharpen differentiation and inform positioning.
Manage stakeholder communications and executive updates with concise, data-backed storytelling.