Segment Market Manager

Eastman•Kingsport, TN

About The Position

The Segment Market Manager is responsible to define and manage market strategies and activities that turn into profitable growth for the Cosmetics and Personal Care (CPC) market. Specifically, this role translates the market strategies into actionable market execution plans. Is accountable for the activities within assigned markets and delivers results within established strategies, including offer adjustments if needed. The Segment Market Manager for CPC leads a segment team of Marketing direct reports as well as a team of cross-functional members in Technology, Product and Pricing, and Marketing Communications.

Requirements

Bachelor’s Degree in technical or marketing discipline required
3-5 years prior experience in commercial leadership
Experience leading cross-functional product development innovation program(s), with proven capability to collaborate with other functions to ensure alignment across product technology, go to market execution, and business results
Ability to balance strategy with the day-to-day details to execute high-quality choices quickly
Deep desire for continuous learning
Rotated through at least 2 of the following (at Eastman or similar roles at a prior company): Market Development Manager, Strategy Manager, Product Manager, Sales Manager
A deep curiosity and inquisitiveness about customers and markets
Ability to manage work and others through influence
Strong critical thinking and decision-making skills
Strong financial and business acumen

Nice To Haves

3+ years of experience in the Beauty and Cosmetics Market, either within Brand or relevant upstream Value Chain
10+ years prior experience in commercial leadership
MBA degree with an emphasis in marketing

Responsibilities

Responsible for the management of the product portfolio as assigned in the context of a cross functional business team.
Actively drives opportunities to closure at segment level Winning with Customer Action Reviews
Guides monthly Integrated Business Process segment reviews and determines actions and interventions needed to deliver on plan
Supports Business Leadership team in driving initiatives to meet product strategy and target
Maintains Addressable Market Map and existing offers through management of segment’s cross-functional team.
Develops strategies for market segment in collaboration with Marketing Leader and other key stakeholders (e.g. MDM, Sales, Technology, MarCom, etc.)
Makes recommendations on initiatives from strategies via annual marketing plan (includes resource cost and expected results)
Oversees the results from the overall market (i.e. all initiatives and results) and recommends how we should adjust or reallocate resources
Leads the multi-generational plan for product development with a cross-functional team to ensure long-term share targets are achieved
Establishes pricing strategy and oversees variable margin improvement opportunities at an order, customer, market segment, application, and geography level
Manages growth projects and activation plans based on market strategies within the Addressable Market Map
Leads, directs and develops the capability of marketing team members (direct reports)
Coaches’ others in the use of Enabling Business and Marekting Excellence (EBME) Stage Gate processes and tools
Draws conclusions from multiple sources of intelligence to create insights that support strategies
Networks and becomes an industry expert in the Beauty and Cosmetics market