Segment Manager - Heavy Industry

NSK•Ann Arbor, MI

About The Position

The Segment Marketing Team identifies and leads transformational programs based on deep knowledge of customer needs to drive growth in existing markets, and/or pave the way for entry into new industries, channels, or geographies within the Americas. The Project Manager within the Segment Team (SPM) ensures efficient and effective execution of strategic projects within the following segments: Heavy Industry – Metals, Mining, Paper, Wind, High Tech Industry – Automation, Medical, Light to Medium Industry – Electrical & Electrification, Machine Tool, Food & Beverage.

Requirements

Bachelor's Degree in a related field, and 10 or more years of position-related experience
Proven success in leading programs with a cross-functional team to win accounts, increase sales and profitability.
Working knowledge of CRM (preferably Salesforce) and ERP systems.
Working knowledge of marketing campaigns, analytics, and platforms (digital expertise is preferred).

Nice To Haves

digital expertise is preferred

Responsibilities

Develop deep customer and market knowledge through market, competitor, and VOC research to inform and enhance the segment's commercial and inventory strategy.
Increase customer acquisition or loyalty by implementing activities that drive conversion: product, price, promotion, and channel development (e.g., Condition Monitoring System solutions, Digital Marketing, Ecommerce).
Identify and implement marketing, inventory, and training programs to increase NSK's market share and segment leadership.
Work closely with Sales, BU Marketing Specialists, and BU Leaders to execute segment playbook to identify key accounts, accelerate wins, and maximize NSK sales and profitability.
Develop proposals to drive organic and inorganic growth to strengthen segment strategy, including product localization, new channels, and M&A.
Coordinate the formulation and ensure viability of the business plan for the segment, for all channels and business units.
Communicate strategy, industry trends, wins/best practices, and countermeasures across all functional groups, including Sales, Engineering, BCD, Inside Sales, Marketing, TNSK, and key manufacturing plants.