Seed Portfolio Manager

Land O'Lakes

2d•$107,680 - $161,520•Remote

About The Position

The Seed Portfolio Manager leads the seed portfolio strategy and drives business results across assigned row crops (e.g., Corn/Soybeans/Cotton). This role owns product and portfolio decisions end-to-end—identifying market opportunities, shaping the product roadmap, guiding product life cycle choices, and partnering cross-functionally to deliver profitable growth. The Seed Product Manager is the expert resource for the seed marketing team, with primary focus on the CROPLAN/Armor portfolio and a working knowledge of how partnered seed brands complement proprietary offers. Core responsibilities include portfolio strategy, market and competitive analysis, forecasting and production planning input, positioning and messaging, and technical expertise that supports commercial success. This role leads through influence and partners cross-functionally across Product Development, Strategic Marketing, Sales Agronomy, Supply/Operations, and Finance to drive portfolio decisions and business outcomes.

Requirements

Advanced degree or bachelor’s degree in agriculture with business-related field with minimum of 5 years of industry experience; or an equivalent of 10 years of successful work experience in agronomy and product lifecycle management.
Strong analytical skills and deep understanding of product lifecycle management include introducing new products and making strategic portfolio decisions.
Strong business acumen and analytical skills to interpret market trends and a solid grasp of marketing strategies.
Solid experience using Microsoft products (Outlook, Word, Excel, PowerPoint); virtual collaboration tools (Teams, Zoom); and CRM software (Salesforce)
Ability to travel up to 40%, including evenings and some weekends
Must have current and valid state driver’s license.
Establishing strong product positioning based on market conditions and developing effective pricing strategies.
Improving business quality by reducing sales returns and optimizing inventory, ensuring products meet quality standards.
Experience in coordinating complex projects and managing product launches.
Advanced understanding of seed crop growth and development and physiology for core crops relevant to geography as well as environmental & agronomic factors that influence crop productivity.

Nice To Haves

Knowledge of seed production and seed quality parameters is highly preferred.

Responsibilities

Own the portfolio strategy and multi-year product roadmap, aligned to customer needs, market trends, and business objectives.
Partner with Strategic Marketing to translate strategy into forecasting, product advancement priorities, production planning inputs, and life cycle management across the CROPLAN and Armor portfolios.
Drive product selection and advancement decisions using trial data (e.g., Answer Plots), competitive intelligence, and voice-of-customer insights; recommend launch, sustain, and phase-out actions.
Develop product positioning and value propositions, including recommended segmentation, pricing inputs, and placement guidance to maximize margin and market share.
Partner with Sales Agronomists and commercial teams on needs assessments by geography—understanding potential genetic releases, in-field performance, and supplier capabilities.
Support partner brand offers and identifies whitespace opportunities to drive a complementary portfolio strategy.
Drive go-to-market planning for proprietary seed brands (CROPLAN and Armor), including launch readiness, channel alignment, and clear technical and commercial messaging.
Provide business input to annual operating plans (AOP) and in-season execution, including demand shaping recommendations, mix management, and margin improvement opportunities.
Manage the implementation and final review of technical sales information and product claims in partnership with Strategic Marketing and Regulatory/Stewardship as applicable.
Develop and maintain sales enablement assets from a national and regional perspective (e.g., technical bulletins, training modules, podcasts/videos) to improve seller confidence and customer outcomes.
Monitor portfolio performance (share, volume, margin, inventory health) and recommend corrective actions based on results and market conditions.
Collaborate with Strategic Marketing and Product Development on Answer Plot testing protocols to ensure trials answer key commercial and agronomic questions.
Synthesize internal trial results, customer feedback, and competitive intelligence into clear recommendations for portfolio actions and messaging.
Support data governance and decision tools (dashboards, scorecards, and portfolio reviews) that improve forecast accuracy, product advancement decisions, and inventory outcomes.
Lead external collaboration with agronomic experts and technical teams from other companies, universities, and government agencies where applicable.
Train Seed Sales Agronomists to ensure they are the local experts, aligned with Market Development Agronomists, Sales Development Managers, and retail sellers.
Create and deliver training for national and regional CROPLAN/Armor events, including launch updates, positioning, and selling tools.