Seasonal Sales Associate (57th Street)

FAO Schwarz•New York, NY

2d•Onsite

About The Position

The Seasonal Sales Associate is the heart of the FAO Schwarz boutique at Nordstrom, creating personal, playful, and memorable experiences for guests. The role moves across immersive experiences, live toy demonstrations, the sales floor, and the register. Associates bring characters to life, guide guests through customized experiences, share product knowledge, and create a warm, on-brand checkout and farewell. They prepare their areas, support special events and brand activations, and collaborate with colleagues to improve the guest experience and grow their skills. The role aligns with Level 1 in the Career Framework and provides a foundation for progression into Specialist roles (Level 2). The position is at the FAO Schwarz Boutique at Nordstrom, 57th Street, 225 W 57th St, New York, NY 10019.

Requirements

Genuine love of engaging with people of all ages and communication skills adaptable to different experiences, characters, and audiences.
Comfort stepping into a character, wearing a costume, and performing confidently for individuals or crowds.
Ability to guide guests through an experience or demonstration with warmth, product knowledge, and theatricality.
Ability to sell through demonstrations and authentic connections.
Genuine interest in toys, play, and the FAO Schwarz brand.
Flexibility to move across different experiences, areas, and responsibilities during a shift.
Availability to work days, evenings, and weekends.
Ability to stand for extended periods and lift up to 25 pounds.

Nice To Haves

Retail, hospitality, performance, or experiential experience.

Responsibilities

Bring assigned characters to life with appropriate energy, tone, and showmanship.
Guide guests through immersive, customized experiences and make the process of creation and discovery memorable.
Perform live toy demonstrations that engage guests and encourage purchases.
Use established selling strategies to convert interest into purchases and contribute to boutique sales goals.
Answer product questions and operate the register while providing a warm, on-brand guest experience.
Prepare areas for success by stocking products, charging batteries, preparing costumes and props, and following safety and operational guidelines.
Adapt throughout shifts across experiences, demonstrations, the sales floor, and the register according to business needs.
Participate in special events and brand activations.
Contribute ideas, best practices, and suggestions for improvement to the wider team.
Participate in training, collaborate with colleagues, and apply feedback to continue learning.