(S) Seasonal Content Creator

SXSW•Austin, TX
•Onsite

About The Position

SXSW is seeking a Seasonal Content Creator to produce social-first content for SXSW’s social media channels. The role calls for a creative, organized storyteller with strong video editing and copywriting skills, attention to detail, and the ability to work in a fast-paced event environment. The creator will develop content for Instagram, TikTok, YouTube Shorts, and LinkedIn, with subject-matter expertise in or a strong interest in music, film and TV, or technology. The position includes planning and producing content leading up to the event as well as real-time coverage on-site. Coverage ranges from daytime Conference sessions, Clubhouse activations, and attendee experiences to nightly Music, Film & TV, and Comedy Festival programming. This is a full-time seasonal position based in Austin, Texas, running from January 2027 through mid-April 2027.

Requirements

  • Bachelor’s degree.
  • Expertise in either the music, film and TV, or technology industries.
  • Mastery of Instagram, TikTok, YouTube Shorts, and LinkedIn.
  • Excellent written, verbal, and interpersonal communication skills.
  • Basic knowledge of Hootsuite, Edits, CapCut, Airtable, Google Drive, Adobe Premiere, and Photoshop.
  • Basic knowledge of social media analytics software, including Meta, YouTube, and Hootsuite Analytics.
  • Ability to work under pressure in a high-stress environment.
  • Self-starter able to multitask and solve problems quickly and accurately.
  • Passion for social media and creativity.
  • Portfolio of previous work.
  • Availability for additional hours from January through March, including evenings and weekends, and extended on-site hours during the March 15–21, 2027 event.

Nice To Haves

  • Degree in Journalism, Marketing, or Communications.
  • Content creator background, ideally 2–4 years, or social media experience working at past festivals and/or publications.

Responsibilities

  • Produce social-first digital content to increase growth and engagement on SXSW’s Instagram, TikTok, YouTube Shorts, and LinkedIn.
  • Capture and edit videos, write captions, and collaborate with other teams.
  • Create social-first video content optimized for different platforms.
  • Edit and proofread content for brand consistency and grammar.
  • Track music, film and TV, and technology industry trends and use relevant online conversations to improve content and serve the audience.
  • Review content calendars to support timely production and publication of assets leading up to and during the event.
  • Stay informed about festival culture, digital trends, and storytelling formats that resonate with diverse audiences.
  • Create real-time event coverage through video content, interviews, attendee experiences, and behind-the-scenes footage.
  • Capture vertical video in real time according to daily content directives for Instagram, YouTube Shorts, TikTok, and LinkedIn.
  • Interview talent and participants, including artists, filmmakers, and speakers, for engaging short-form videos.
  • Create and publish content from daytime Conference sessions, Clubhouse activations, and attendee experiences through nightly Festival coverage for Music, Film & TV, and Comedy.
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