Search Strategist

BOOYAH ADVERTISING INC•Denver, CO

9d•$80,000 - $87,550•Onsite

About The Position

The Search Strategist serves as the account lead subject matter expert for the search channel. This position is responsible for the thought leadership, strategic direction, and development of staff expertise. Areas of Responsibilities: Develops and oversees execution of search strategies designed to exceed client goals and KPIs Manages performance and talent development of Search Managers and Search Coordinators Leads weekly client calls to discuss account performance, interpretation of data, and action plans based on findings Cultivates client and vendor relationships by establishing open communication built around trust, honesty, and transparency Develops and presents materials for client Quarterly Business Reviews (QBRs) in collaboration with Directors Oversee and manage the Search Manager and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and bi-annual reviews Ensures strategic consistency across all campaign development and optimization within accounts Oversees risk management through proper QA as documented within various search SOPs Stays current on industry news and trends, supports testing of innovative products and bold initiatives Participates in agency trainings and channel roundtables by discussing industry updates, sharing recent testing ideas and account initiatives, and presenting data-driven insights Displays thought leadership through knowledge sharing across agency and publicly communicating POVs to clients, vendors, and industry peers Acts as a motivator and leader while contributing to the long-term vision of the “Booyah Way”

Requirements

3+ years of client-facing experience within the search channel
Present on performance calls and QBRs to clients with VP titles and above
Manage search budgets of at least $1M annually (client level)
Experience forecasting and performance and revenue projections
Experience managing during increased seasonality periods like Q4. You have confidence during a sale period.
Highly experienced in campaign development, execution, and optimization best practices across various campaign types (including Search, Performance Max and Demand Gen) and search engines
Strong knowledge of Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, and tracking implementation requirements
Experience using data visualization platforms like Looker Studio, Tableau, Power BI, or DOMO
Strong knowledge of bid strategy management, oversight, and troubleshooting
Ability to communicate complex concepts and processes effectively and/or previous training experience
Ability to work well within and motivate a team
Exemplifies Booyah’s values and leads by example
Passionate about client work and communication
Experience managing a complex task list and meeting tight deadlines
Excellent time management skills and a keen sense for details
Strong and highly proactive communications skills
Strong project management skills
Strong client-service orientation
Resourceful problem solver

Nice To Haves

Experience managing search outside of Google such as TikTok and Chat GPT a plus

Responsibilities

Develops and oversees execution of search strategies designed to exceed client goals and KPIs
Manages performance and talent development of Search Managers and Search Coordinators
Leads weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
Cultivates client and vendor relationships by establishing open communication built around trust, honesty, and transparency
Develops and presents materials for client Quarterly Business Reviews (QBRs) in collaboration with Directors
Oversee and manage the Search Manager and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and bi-annual reviews
Ensures strategic consistency across all campaign development and optimization within accounts
Oversees risk management through proper QA as documented within various search SOPs
Stays current on industry news and trends, supports testing of innovative products and bold initiatives
Participates in agency trainings and channel roundtables by discussing industry updates, sharing recent testing ideas and account initiatives, and presenting data-driven insights
Displays thought leadership through knowledge sharing across agency and publicly communicating POVs to clients, vendors, and industry peers
Acts as a motivator and leader while contributing to the long-term vision of the “Booyah Way”