Search strategist

Critical Mass•Chicago, IL

1d•$75,000 - $80,000•Hybrid

About The Position

As an SEO strategist, you understand that today’s user experience starts at the search results, and that search marketing is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with. You’re data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy to find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you’re a team player who can work across disciplines to implement search initiatives.

Requirements

3+ years of SEO experience
Proven results increasing search rankings, traffic, and conversions from SEO initiatives/recommendations
Strong content strategy skills, ideally with editorial content/article creation or blog strategy
Excellent writing ability
Knowledge of recent algorithm updates, search ranking factors, and search best practices
Strong presentation and storytelling skills, including data visualization
A systematic approach to identifying SEO opportunities and issues, defining solutions, and executing action plans to drive improved performance
Experience with Google Analytics, Google Data Studio, and Google Search Console
Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large data sets

Nice To Haves

Experience managing paid search, PPC, or SEM campaigns preferred but not required
Experience with YouTube search optimization preferred but not required

Responsibilities

Assist in the execution and optimization of holistic search strategy for a major US brand
Work as part of an integrated SEO/SEM team, aligning paid and organic search strategies to maximize holistic search performance
Proactively identify SEO and content optimization opportunities
Analyze search data to understand consumer intent and market trends
Perform in-depth keyword research and optimizations to increase brand visibility across the holistic search landscape, including Google, YouTube, and other search/social platforms
Make copy and content recommendations based on search data insights
Conduct SEO audits and competitive analyses
Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more
Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
Convey SEO concepts to clients in a concise, meaningful, and easy-to-understand manner
Evaluate and identify opportunities for search performance improvement
Translate SEO results to business objectives
Document and communicate project developments, timelines, and action items to Project Delivery and Client Services teams
Monitor and evaluate search results and performance
Keep current with the latest digital trends to identify future applications for clients (e.g. omnichannel search optimization, new search ad formats and betas, automation, visual search, etc.)