SEO Strategist - AI Authority & Search

Dr. Berg Nutritionals

2d•$65 - $85•Remote

About The Position

Dr. Berg Nutritionals is a leader in the health and wellness industry. With a massive audience built through YouTube and educational content, the company aims to increase its authority in AI search platforms. This role will focus on ensuring Dr. Berg's content and products are discoverable and recommended across platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews. The company offers a dynamic work environment with opportunities for growth, contributing to helping millions achieve better health.

Requirements

5+ years of hands-on SEO experience with demonstrated strategic thinking.
Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs) in a YMYL vertical.
Demonstrated understanding of how large language models retrieve, weight, summarize, and cite health content.
Experience designing topic authority cluster architectures.
Understanding of E-E-A-T as it applies to YMYL content in AI retrieval.
Experience with or strong conceptual understanding of entity optimization.
Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope.
Strong working knowledge of Core Web Vitals, schema markup (including medical content types), redirects, canonicalization, and mobile optimization.
Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar).
Ability to translate complex strategy into clear, actionable recommendations for both technical and non-technical stakeholders.
Strong written communication and reporting skills.

Nice To Haves

Experience in health, wellness, nutrition, or supplement industry, particularly with FDA/FTC content compliance considerations.
Familiarity with WordPress and publishing workflows.
Experience with structured data markup for medical content — MedicalWebPage schema, author/reviewer markup, lastReviewed fields.
Experience working with credentialed co-authorship or medical review systems.
Experience with AI citation tracking tools (Searchable.ai, Profound, or similar).
Experience with content optimization platforms (Surfer SEO, Clearscope).
Experience partnering with AI engineers, content teams, and compliance teams in a cross-functional workflow.

Responsibilities

Audit Dr. Berg’s current presence across AI platforms (ChatGPT, Perplexity, Gemini, Google AI Overviews) to identify citation patterns, competitor presence, and entity framing.
Design and prioritize topic authority clusters based on existing authority, search demand, commercial value, and citation defensibility.
Architect the entity trust layer, including credential framing, methodology pages, medical review visibility, and positioning against mainstream guidance.
Develop citation magnet concepts such as symptom maps, root-cause frameworks, and evidence tables.
Define the strategic sequencing for topic authority, entity trust, and buyer-intent capture.
Determine the publishing architecture for main domains, reference subdomains, and third-party surfaces.
Drive topic selection for the AI content pipeline, focusing on high-value clusters and AI citation gaps.
Classify content assets by governance tier (consensus-friendly, Berg extension, or contested).
Coordinate with the AI Automator Engineer to optimize AI-generated content for LLM retrievability, including direct answers, mechanism layers, structured FAQ blocks, and citation formatting.
Coordinate with the medical review system to ensure co-authorship signals are visible.
Design content architecture for clusters, including canonical pages, FAQ pages, and mechanism explainers.
Track organic traffic and AI citation performance to inform strategy.
Conduct monthly technical SEO audits and maintain site health.
Monitor and resolve crawl errors, broken links, redirect issues, and indexability problems.
Manage robots.txt, XML sitemap, and canonical tag configuration.
Track and improve Core Web Vitals, page speed, and mobile usability.
Own schema markup strategy, including MedicalWebPage type and author/reviewer structured data.
Log, triage, and track technical fixes in project management tools.
Validate Google Analytics (GA4), Google Tag Manager, event tracking, and conversion tracking.
Build and maintain an AI citation measurement system to track mentions, recommendation rates, citation quality, entity framing, and competitive displacement.
Run target prompt audits across major AI platforms.
Report on asset performance based on AI citation metrics.
Deliver weekly Traffic & Performance Reports, Keyword Ranking & Visibility Reports.
Deliver monthly Technical SEO & Site Health Reports, AI Citation Audits, and Backlink Reports.
Assess the current backlink profile, identify issues, and research link targets.
Execute outreach campaigns for acquiring high-quality backlinks.
Support third-party trust transfer through podcast appearances, guest explainers, and syndication.
Coordinate with the medical reviewer bench to build organic authority signals.
Document, track, and report on backlink placements and domain authority gains.