Paid Search Strategist

QRY

3h•$70,000 - $80,000•Remote

About The Position

QRY, a media-buying agency specializing in scaling retail brands, is seeking a Paid Search Strategist to manage search performance across a client portfolio. This role involves planning, launching, and optimizing search and shopping campaigns on platforms like Google, Bing, and YouTube, with a focus on data-driven decision-making and clear communication. The ideal candidate has experience managing search and SEM budgets for retail and e-commerce brands, possesses strong analytical and communication skills, and thrives in a high-performance, supportive agency environment.

Requirements

2-5 years of successful hands-on paid search or SEM experience, ideally in an agency environment.
Experience managing and optimizing search and shopping programs (Google, Bing, YouTube, and other retail channels where relevant).
Experience managing search / SEM budgets for retail and ecommerce brands.
Ability to turn data into crisp decisions.
Ability to explain complex ideas simply to teammates and clients.
Analytical thinker with experience turning complex data into digestible reports, seeing the big picture, and breaking it down into an actionable plan.
Top-notch communication skills, able to communicate with senior stakeholders effectively and efficiently.
Master of time management, able to juggle multiple tasks effectively.
Genuine interest in the e-commerce, advertising, and agency space.
Creative problem-solving skills and ability to troubleshoot with innovative solutions.
Genuine passion for learning and staying updated with the latest trends in digital advertising and marketing.
Understanding of the importance of a clean and quiet work environment suitable for video conferencing.
Respect for digital etiquette and ability to ensure smooth virtual collaboration.

Nice To Haves

Ideally, a bachelor's degree in marketing, science, or a related field.

Responsibilities

Plan, book, and optimize paid search campaigns (Google AdWords, YouTube, Bing Ads, Amazon, etc.) for 5-8 clients using search planning tools.
Strategize and implement A/B experiments for keywords, bid strategies, ad copy, landing pages, and offers.
Advise on paid search strategies, rationales, and plans to meet client goals.
Stay current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting, and addressability.
Manage monthly reporting and strategy sessions with clients for the paid search channel, owning communication for channel initiatives.
Scope, develop, and manage channel initiatives to consistently meet performance goals across all clients.
Act as a strategic advisor and recommend strategic pivots to enhance channel performance.
Present reports to clients, highlighting channel performance, its contribution to the overall funnel, and its impact on the client's business, with recommendations for next steps.
Complete monthly forecasts for respective channels based on budget and/or revenue goals.
Collaborate with other media and creative agency team members to ensure negotiated plan specifications are met.
Identify cross-channel strategies and collaborations to improve client performance.
Communicate effectively with clients about team capabilities and opportunities, and proactively offer solutions for ad hoc issues.

Benefits

Competitive salary ($70,000.00 - $80,000.00 per year, based on experience).
Quarterly bonuses tied to company revenue.
USA remote flexibility.
Unlimited PTO policy.
Comprehensive health, dental, and vision insurance, fully covered for employees.
$100 monthly budget for wellbeing (e.g., gym memberships, coworking day pass).
401k program with a company match.
Investment in Learning & Development (L&D), growth opportunities, and tools.
Latest Macbook Pro provided.
One-time $500 stipend to set up at-home workspace.
Annual team retreats.
Weekly Coffee Chats.
Monthly Happy Hours.