Search Marketing Specialist

MediaNews Group•Denver, CO

3d•Remote

About The Position

The SEM Campaign Manager is responsible for the strategy, creation, and optimization of our paid search accounts. This position will manage the full life cycle of the campaign, from conception and defining objectives to execution, budget pacing, conversion tracking, and reporting. As part of our Search team, you will create new campaigns, conduct bid management and On-going optimization in support of advertiser goals. Confidence, accountability, and action-oriented attitude and habits are keys to success. While this is a remote role, candidates must reside in CO, FL, MA, MN, OH, PA, or TX.

Requirements

Bachelor's Degree or equivalent experience
3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred)
Excellent verbal and written communication skills and a strong attention to detail
Extensive knowledge of Google Analytics or other third party analytics and optimization tools
Ability to multi-task and work within firm deadlines
Ability to interact with all levels of the organization
Prior experience with PPC and SEO management platforms
Proficiency in Excel and strong quantitative skills
Agency experience or experience working with multiple direct response advertiser accounts
Basic HTML and CSS knowledge, and experience with tag managers is a plus

Nice To Haves

Analytics certification preferred
Basic HTML and CSS knowledge, and experience with tag managers is a plus

Responsibilities

Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems
Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools
Keyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accounts
Provide proactive and strategic campaign recommendations on a regular basis
Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Conversion Tracking
Work closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients
QA campaigns before launching
Assess landing pages used in search engine marketing campaigns
Create campaign reports
Monitoring of new trends in Search and making recommendations to client-facing staff