Search Engine Marketing Manager

Würth MRO, Safety, & Metalworking • Chicago, IL

20h • Hybrid

About The Position

The Search Engine Marketing (SEM) Manager drives qualified pipeline, ecommerce revenue, and profitable growth through paid search and intent-based channels. This role owns strategy, execution, and optimization across platforms like Google Ads, Microsoft Advertising and LinkedIn focusing on capturing high-intent B2B demand and converting it into measurable outcomes across both lead generation and online sales.

Working across marketing, sales, and ecommerce, the SEM Manager builds full-funnel strategies aligned to complex B2B buying cycles—owning keywords, structure, bidding, ad copy, product feeds, and landing page alignment. This includes optimizing both lead-based conversions (RFQs, sign-ups) and transactional performance (AOV, conversion rate) to improve CPL, revenue, and ROAS.

Requirements

• Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required; advanced degree a plus
• 5–8+ years of hands-on experience in paid search / performance marketing within B2B and/or ecommerce environments
• Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn
• Experience driving both lead generation (RFQs, forms) and ecommerce outcomes (revenue, conversion rate, AOV)
• Strong experience integrating media performance with CRM platforms (e.g., HubSpot, Salesforce) to measure pipeline and revenue impact
• Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting across search and paid social
• Deep analytical skillset with ability to manipulate and analyze large datasets (Excel, SQL preferred; experience with BI tools)
• Strong understanding of attribution modeling, incrementality testing, and full-funnel performance measurement
• Hands-on experience with tracking frameworks, tagging, and data pipelines (conversion tracking, pixels, offline conversions, APIs)
• Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation
• Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization
• Ability to connect media performance to business outcomes (CPL, CAC, ROAS, pipeline, revenue) and optimize accordingly
• Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies
• Strong understanding of B2B buying behavior, long sales cycles, and account-based marketing (ABM) strategies
• Excellent problem-solving skills with a bias toward data-driven decision making and continuous improvement
• Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams

Responsibilities

• Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels to drive pipeline, ecommerce revenue, and profitable growth
• Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs to capture high-intent B2B demand
• Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation to maximize ROI and scale efficiently
• Develop and test ad copy, creatives, and messaging aligned to B2B personas (procurement, operations) and product value propositions
• Own product feed optimization (titles, attributes, taxonomy) to improve visibility and performance in shopping campaigns
• Partner with ecommerce and UX teams to optimize landing pages and onsite conversion (CRO), including checkout and product detail pages
• Drive both lead generation (RFQs, quote requests, account sign-ups) and transactional performance (conversion rate, AOV, revenue)
• Monitor and optimize to key KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue
• Leverage audience targeting, remarketing, and account-based strategies to improve conversion rates across the funnel
• Analyze performance data and translate insights into actionable recommendations for marketing, merchandising, and sales
• Ensure accurate tracking and attribution across platforms (e.g., Google Analytics, CRM systems)
• Collaborate with sales and marketing teams to align SEM and LinkedIn strategies with campaigns, promotions, and ABM initiatives
• Test and scale new opportunities (e.g., new channels, bid strategies, audience segments) to unlock incremental growth
• Manage agency or vendor relationships as needed, ensuring performance accountability and continuous optimization
• Provide regular reporting and executive-ready insights on performance, trends, and growth opportunities

Benefits

• Health benefits and programs - medical, vision, dental, life insurance and more
• Maternity/Paternal leave after 1 year of service
• Tuition Reimbursement eligible after 1 year of service
• 401(k)
• short term disability
• long term disability
• Paid Time Off, accrued per pay period, additional day earned per year of service
• 10 paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level