SDR Team Lead

Quantcast•Toronto, ON

33d•CA$81,130 - CA$99,750•Hybrid

About The Position

Quantcast is seeking an SDR Team Lead to join their Sales Development organization. This is a player-coach role where the individual will manage their own pipeline targets while also leading, coaching, and developing SDRs for both Field and Corporate sales motions. The Field SDRs collaborate with Field Account Executives to engage senior decision-makers in large accounts, attending events and building executive relationships. The Corporate SDRs focus on a high-velocity, multi-channel outbound approach targeting the mid-market. The Team Lead will set standards, develop talent, ensure adherence to playbooks, and carry their own quota, acting as a role model for the team. This is a high-trust position suitable for a senior SDR or an early-career leader who wants to remain hands-on.

Requirements

3 + years of experience in sales development or business development, with demonstrated success prospecting into both strategic/enterprise and mid-market accounts.
1+ year in a formal or informal leadership capacity (team lead, senior SDR, pod lead, or similar) with evidence of coaching others to improved performance.
Familiarity with both high-velocity corporate outbound and longer-cycle field/enterprise prospecting motions — you understand that different segments require different playbooks.
Proven track record of exceeding individual pipeline and SQO targets — you lead from the front and set the standard through your own output.
Experience engaging senior and executive-level stakeholders (Director, VP, C-suite) through outbound prospecting — and coaching others to do the same.
Comfortable and confident in field settings: trade shows, executive events, client meetings, and in-person networking (for Field coverage).
Able to read performance data, identify trends, and translate insight into concrete coaching actions — without waiting to be told what to look for.
A collaborative operator with a track record of partnering effectively with Account Executives, Marketing, and cross-functional teams.
Excellent written and verbal communication skills, with the ability to adapt tone and message for executive audiences, mid-market buyers, and early-career SDRs alike.
Proficient with Salesforce and modern sales engagement tools (Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, or similar).
Willingness to travel within your assigned territory for Field events, meetings, and prospecting activities (estimated 20–30% travel).

Nice To Haves

Prior experience in Ad Tech, MarTech, SaaS, or digital media is a strong plus.

Responsibilities

Serve as the day-to-day leader across Field and Corporate SDRs, providing tailored coaching that accounts for the distinct playbooks, deal complexity, and buyer profiles of each segment.
Review calls, emails, LinkedIn touches, and account plans to identify patterns — reinforcing what's working and correcting what isn't, with specificity for the motion each rep is running.
Run structured 1:1s and team huddles that create accountability and momentum without micromanagement.
Partner with the Head of Sales Development and Enablement to onboard new SDRs and accelerate ramp to full productivity across both segments.
Develop individualized coaching plans grounded in performance data and qualitative observation, with clear milestones and feedback loops.
Act as the credibility anchor for the team — modelling the behaviours and standards you expect, whether that's on the phone, in a sequence, or in the field.
Carry your own book of accounts, spanning Field (strategic, enterprise) and/or Corporate (mid-market) targets from our ICP list, and hit individual pipeline and SQO targets each month.
Engage Director, VP, and C-suite contacts through multi-channel outbound — personalized email, phone, LinkedIn, and direct mail — with messaging calibrated to executive audiences in the programmatic advertising and adtech space.
For Field accounts: represent Quantcast at industry trade shows, regional events, executive dinners, and sponsored conferences. Drive pre-event outreach to secure meetings and execute disciplined post-event follow-up.
For Corporate accounts: run high-velocity, persona-driven sequences through our sales engagement platform, qualifying ICP fit and converting pipeline at pace.
Operate as a true extension of the sales team — participating in account planning, contributing field and market intelligence, and co-developing strategies to penetrate priority accounts.
Track funnel metrics across both segments — activity, pipeline quality, ICP rate, and SQO attainment — proactively identifying gaps and correcting course before they compound.
Maintain meticulous records in Salesforce for yourself and your team, ensuring data quality supports accurate forecasting and territory planning.
Communicate performance insights to the Head of SDR, Field and Corporate AEs, and Marketing — translating frontline intelligence into sharper targeting and messaging across both motions.
Partner with Marketing on event strategy and campaign feedback.
Work with Sales Enablement to refine playbooks and share learnings that benefit the broader team.
Stay current on adtech trends, competitor positioning, and shifts in the programmatic landscape. Bring that market knowledge back to your team.