Schools and Groups Coordinator

Merlin Entertainments•Auburn Hills, MI

About The Position

The Schools and Groups Coordinator oversees the group reservation process, provides information to prospective customers and school or group organizers, and helps guests throughout their visit, including welcoming groups when they arrive at the attractions. The role responds to guest inquiries, supports marketing operations, and focuses on tour and travel business and group bookings. Main responsibilities may vary by attraction; the role may also undertake other reasonable duties within its scope and grading, including duties assigned by management. The position develops and maintains client and market relationships, solicits and books business, supports events and promotions, and works with attraction operations to coordinate and improve event execution. It tracks bookings, revenue, and event activity, maintains client communications and follow-up, and contributes to marketing and sales objectives. Occasional local travel may be required.

Requirements

High school diploma or GED required.
At least two years of customer service experience.
Ability to work on multiple projects simultaneously and multitask.
Strong written and oral communication skills.
Positive attitude and willingness to adapt to a dynamic environment.
Proficiency with Microsoft Office, including Word, Excel, and Access, required.
Ability to obtain related licenses or certifications required to perform essential functions or as required by law.

Nice To Haves

College degree preferred.
Inbound call center experience helpful.

Responsibilities

Develop, cultivate, and maintain business relationships within assigned markets.
Solicit, negotiate, and book new and repeat business to maximize volume and revenue.
Achieve volume and revenue budgets for channel focus areas and drive incremental business to the site.
Focus primarily on the tour and travel market and group bookings.
Assist with onsite coordination of activities.
Submit weekly and monthly booking and revenue reports to management.
Maintain and update association listings, fee deadlines, and trade show dates.
Assist with program and campaign analysis.
Plan, organize, and help implement special events and promotions.
Develop and initiate a scheduled client education program.
Plan and coordinate ongoing contact and follow-up for familiarization tours, trade shows, and travel-related media.
Maintain client communications about event status and action items; develop schedules, checklists, and binders to support communication.
Research markets and maintain relationships with event companies and other clients to stay informed about market and industry changes.
Conduct follow-up and maintenance calls with existing clients to meet or exceed marketing and sales objectives.
Attend meetings related to successful event execution, including follow-up meetings with clients and the attraction.
Maintain a roster of current, previous, planned, and proposed events.
Coordinate sales calls and collateral materials.
Review contract rates with the sales manager before issuance and conduct sales presentations.
Develop event action plans and work with attraction operations to implement and improve event execution.
Respond to guest inquiries, assist with group reservations from start to finish, and welcome groups upon arrival.
Support other marketing needs related to overall marketing operations.
Perform other duties as assigned and other tasks reasonably expected within the scope and grading of the role.