Schools and Groups Coordinator

LEGOLAND Discovery Centre•Auburn Hills, MI

About The Position

The Schools and Groups Coordinator oversees all aspects of the group reservation process, provides information to potential customers and school or group clients, books group reservations, and assists guests throughout their visit, including welcoming groups upon arrival at the attractions. The role responds to guest inquiries and supports other needs related to overall marketing operations. Its primary market focus is tour and travel, alongside group bookings. Responsibilities may vary by attraction, and other duties may be assigned as reasonably expected within the scope of the role. The role develops and maintains client and business relationships, solicits and books new and repeat business, and works toward volume and revenue targets. It coordinates event planning and onsite activities with attraction operations, maintains event and client records, supports marketing programs and promotions, and communicates with clients throughout event preparation and follow-up. The position may occasionally require local travel. The LEGO Group describes its workplace as a diverse, dynamic, and inclusive culture where people should feel safe, valued, and that they belong. Candidates offered roles with high engagement with children must participate in Child Safeguarding Background Screening as a condition of the offer. Merlin Entertainments is facilitating recruitment for this role under a transitional service agreement with the LEGO Group. Applications are reviewed on an ongoing basis, and the role may be amended or withdrawn before the advertised closing date. Pay is USD $18.00 per hour.

Requirements

High school diploma or GED required.
At least two years of customer service experience.
Ability to work on multiple projects simultaneously and multitask.
Strong written and oral communication skills.
Positive attitude and willingness to adapt to a dynamic environment.
Proficiency with Microsoft Office, including Word, Excel, and Access.
Ability to obtain related licensures or certifications required to perform essential functions or as required by law.

Nice To Haves

College degree preferred.
Inbound call center experience helpful.

Responsibilities

Develop, cultivate, and maintain business relationships within assigned markets.
Solicit, negotiate, and book new and repeat business to maximize volume and revenue.
Achieve volume and revenue budgets for channel focus areas.
Assist with onsite coordination of activities.
Submit weekly and monthly bookings and revenue reports to management.
Maintain and update association listings, fee deadlines, and trade show dates.
Drive incremental business to the site, with a primary focus on tour and travel markets and group bookings.
Assist with program and campaign analysis.
Plan, organize, and help implement special events and promotions.
Develop and initiate a scheduled client education program; plan and coordinate ongoing contact and follow-up for familiarization tours, trade shows, and travel-related media.
Maintain communication with clients about event status and action items; develop schedules, checklists, and binders to support communication.
Research markets and maintain relationships with event companies and other clients to stay informed about market and industry changes.
Conduct follow-up and maintenance calls with existing clients to foster relationships and meet or exceed marketing and sales objectives.
Attend meetings related to successful event execution, including follow-up meetings with clients and attractions.
Maintain a roster of current, previous, planned, and proposed events.
Coordinate sales calls and collateral materials; review contract rates with the sales manager before issuance; and conduct sales presentations.
Develop event action plans and work with attraction operations to implement and improve event execution.
Provide information to potential customers and school or group clients, make group reservations, assist guests throughout their visit, and welcome groups upon arrival.
Respond to guest inquiries and support other marketing operation needs.
Perform other duties as assigned.