School Enroll & Mktg Admin-NC

Charter Schools USA•Mooresville, NC

About The Position

The NC School Enrollment & Marketing Administrator (Regional SEMA) is responsible for recruiting and retaining students at assigned schools and meeting or exceeding enrollment targets through marketing and enrollment strategies. The role represents an assigned market in community outreach and serves as a local subject matter expert on marketing and enrollment (M&E) processes and systems. It supports the development and compliance of market M&E strategies and processes, helps improve enrollment performance across schools, and works with school Registrars. The position is accountable for M&E performance at assigned schools, supported by principals, state leaders, and the National Marketing and Enrollment Team, and guided in market performance by the Area M&E Manager and assigned state deputy. The administrator builds school awareness and family interest, develops and implements marketing plans and content, coordinates recruiting activities and family events, and manages application and registration processes in collaboration with Registrars and school leadership. The role also supports student retention and family engagement, develops school-based M&E teams, trains staff, and provides regular progress updates to school leadership. The position involves usual office working conditions, community outreach activities that may occur outside normal school hours, and travel within or outside the state. It is classified as exempt from the FLSA minimum wage and overtime provisions.

Requirements

Four-year college degree or equivalent experience required; higher education preferred.
Previous sales or marketing background required.
Three to five years of relevant experience required.
Coaching and mentoring skills.
Comfort working in a multitasking, matrixed environment and interacting with people at all organizational levels.
Ability to speak with prospective families and community partners and influence applications, enrollment, or partnerships.
Ability to use social media and digital marketing insights and metrics to promote schools and CSUSA; demonstrated experience with Facebook, Instagram, Twitter, and YouTube and understanding of engaging, optimized content.
Proficient experience with Microsoft Office (Outlook, Word, Excel, and PowerPoint), a Student Information System (SIS), CRM, Adobe Acrobat, and Canva.
Ability to adapt emerging software technology for daily use.
Ability to organize, prioritize, and manage multiple priorities; establish operating principles and routines; drive projects to completion; and maintain high quality standards.
Excellent oral, presentation, written, interpersonal, active-listening, negotiation, influencing, and professional phone communication skills.
Ability to respond to management direction and seek feedback to improve performance.
Knowledge of company and departmental policies and procedures; ethical conduct and commitment to CSUSA and school vision, mission, and values.
Excellent customer service, organization, time-management, and follow-up skills; detail orientation and initiative.
Ability to collaborate, maintain a pleasant working environment, and work successfully with students, parents, and staff.
Excellent references, including attendance and punctuality.
Ability and willingness to travel within or outside the state.
Ability to perform light work, exerting up to 20 pounds occasionally and/or up to 10 pounds frequently.

Nice To Haves

Previous School Enrollment and Marketing Administrator, Registrar, or equivalent experience.
Knowledge of federal, state, and local K–12 requirements and charter school law.
Bilingual ability.
Education beyond a four-year college degree or equivalent experience.

Responsibilities

Identify, attend, and participate in community outreach events to generate interested families and leads for schools in the assigned market, including events outside normal school hours.
Identify and collaborate with community organizations and partners to improve school reputation, identity, and awareness.
Work with public relations agencies and local media to promote school or market events, achievements, and differentiating opportunities.
Provide backup and coaching for M&E processes and systems, as well as district student information systems and policies.
Communicate the charter school model, Charter Schools USA, and assigned schools’ identities, missions, and visions to families and community stakeholders.
Work with school leadership to refine and represent each school’s identity.
Develop, update, and modify marketing plans with school and state teams, keeping plans within school budgets.
Select and purchase promotional items from the marketing toolkit while considering the marketing budget.
Review local consumer research and monitor competitors, offerings, and market changes to inform marketing strategies.
Identify school stories, testimonials, and thought-leadership opportunities and write or promote content on-site and through social media.
Develop and monitor strategies that promote school identity, build family trust, and generate interest and applications.
Develop content strategies, collaborate with staff and teachers on website and social content, publish content, and monitor engagement metrics.
Plan and coordinate student-recruiting marketing efforts, including information sessions, tours, open houses, and orientations, ensuring a positive consumer experience.
Co-plan family incentives with school leadership to increase lead volume.
Build application volume beyond school targets and program capacity to support waitlists and full enrollment.
Develop and monitor enrollment strategies, including family referrals, to increase applications.
Work with Registrars to manage application pipelines using enrollment reports and registration systems, and ensure policies are followed and seats are offered promptly.
Coordinate the yearly marketing and enrollment schedule with the National Marketing and Enrollment Team, including intent-to-return, open enrollment, and lottery dates, and communicate schedules to relevant stakeholders.
Develop and deliver training and materials to help internal stakeholders support enrollment milestones.
Work with school leadership to develop and execute student-retention strategies that improve retention and start rates and minimize withdrawals.
Monitor compliance with CSUSA withdrawal policies, coordinate on student withdrawals, and identify trends and reasons for withdrawals.
Develop and execute family communication campaigns using forms, reminder letters, emails, and texts to improve engagement and retention.
Engage school teams in pre-first-day activities and start-of-year warm-body counts.
Develop and monitor advocacy strategies, including gathering testimonials and identifying and engaging family ambassadors.
Develop a school-based marketing and enrollment team to support school goals, identify team members for M&E duties, and cross-train staff to provide backup.
Provide regular status updates, reports, and project progress to school leadership; collaborate with school leaders and Area M&E Managers on strategies, plans, and goals.
Follow company and school policies, safety procedures, training requirements, and assigned duties; maintain professional conduct and pursue skill development.