School Enroll & Mktg Admin-NC

Charter Schools USA•Charlotte, NC

About The Position

The NC School Enrollment & Marketing Administrator (Regional SEMA) recruits and retains students at assigned school(s), working to meet or exceed enrollment targets through marketing and enrollment strategies. The role represents an assigned market in community outreach and serves as a local subject-matter expert on marketing and enrollment (M&E) processes and systems. It supports the development and compliance of market-level strategies and works with school Registrars to improve enrollment performance. The position is responsible for M&E performance at assigned school(s), with support from principals, state leaders, and the National Marketing and Enrollment Team, and guidance from the Area M&E Manager and assigned state deputy. The administrator builds awareness of assigned schools, converts family interest into applications and enrollment, manages application and registration processes, and helps improve retention, loyalty, and advocacy. The role develops marketing plans and content, coordinates outreach and family-facing events, monitors engagement and enrollment metrics, supports staff training, and collaborates with school leadership and M&E colleagues. The position may perform other duties as assigned.

Requirements

Required: a four-year college degree or equivalent experience; a higher degree or qualification is preferred.
Previous sales or marketing background is required.
Minimum of 3–5 years of relevant experience.
Coaching and mentoring skills.
Ability to multitask and work in a matrix environment.
Ability and confidence to speak with prospective families and community partners and influence applications, enrollment, or partnerships.
Ability to use social media and digital-marketing insights and metrics to promote schools and CSUSA, including Facebook, Instagram, Twitter, and YouTube.
Understanding of how to engage audiences and optimize content through social and digital media.
Proficient experience with Microsoft Office (Outlook, Word, Excel, and PowerPoint), student information systems (SIS), CRM, Adobe Acrobat, and Canva.
Ability to adapt and incorporate emerging software technology into daily work.
Ability to work and interact with people at all organizational levels.
Ability to organize, prioritize, and manage multiple priorities; establish operating principles and routines; and drive projects to completion with high quality.
Excellent oral communication, including presentations, written communication, interpersonal and active-listening skills, negotiating and influencing abilities, and professional phone etiquette.
Ability to respond to management direction and solicit feedback to improve performance.
Knowledge of company and departmental policies and procedures.
Commitment to CSUSA and school vision, mission, and values; ethical conduct and behaviors that promote teamwork.
Excellent customer-service, organization, time-management, and follow-up skills.
Ability to maintain a professional office and pleasant working environment, collaborate with others, and maintain a positive attitude.
Detail-oriented, proactive, creative, and able to take initiative and follow through.
Ability and willingness to work successfully with students, parents, and staff.
Excellent references, including attendance and punctuality.
Ability to travel within or outside the state.
Ability to meet the physical demands of light work: exerting up to 20 pounds occasionally and/or up to 10 pounds as frequently as needed to move objects.

Nice To Haves

Previous School Enrollment and Marketing Administrator, Registrar, or equivalent experience is desired.
Bilingual ability is a plus but is not required.
Detailed knowledge of federal, state, and local requirements for K–12 schools and charter-school law is preferred.
A higher degree or qualification than a four-year college degree or equivalent experience is preferred.

Responsibilities

Identify, attend, and participate in community outreach events, including events outside normal school hours, to generate interest and leads for market schools.
Identify and collaborate with community organizations and partners to improve school reputation, identity, and awareness.
Work with public relations agencies and local media to promote school and market events, achievements, and distinguishing opportunities.
Provide backup and coaching on M&E processes and systems, district SIS systems, and related policies.
Communicate the charter-school model and CSUSA and school identity, mission, and vision to families and community stakeholders.
Work with school leadership to refine and represent the school's identity.
Develop, update, and modify school marketing plans with school and state teams, ensuring plans remain within budget.
Select and purchase promotional items from the marketing toolkit in consideration of the marketing budget.
Review local consumer research, monitor competition and market changes, and use findings to inform marketing strategies.
Identify school stories, testimonials, and thought-leadership opportunities and promote them on-site and through social channels.
Develop, implement, and monitor strategies that promote school identity and build trust with prospective families.
Build a list of interested families through strategies and events, and develop content strategies to strengthen school identity and family engagement.
Collaborate with school staff and teachers to create website and social content; publish content and monitor engagement metrics.
Plan and coordinate student-recruitment marketing, including information sessions, tours, open houses, and orientations, in collaboration with school leadership and the Registrar; support an exceptional consumer experience.
Co-plan family incentives with school leadership to increase lead volume.
Build application volume beyond school targets and programmatic capacity to support full enrollment and a waitlist.
Develop, implement, and monitor enrollment strategies, including family referrals, to improve application volume.
Work with Registrars to manage the application pipeline using enrollment reports and the student registration system, and ensure enrollment policies and processes are followed, including timely seat offers.
Coordinate the annual marketing and enrollment schedule with the National Marketing and Enrollment Team, including intent-to-return, open-enrollment, and lottery dates, and communicate milestones to school stakeholders and staff.
Develop and provide training and materials to internal stakeholders to support enrollment during key annual milestones.
Work with school leadership to develop and execute student-retention strategies that improve retention and start rates and reduce withdrawals.
Monitor compliance with CSUSA withdrawal policies; coordinate with the principal and staff on withdrawals and identify trends and causes.
Develop and execute family communication campaigns to improve engagement and retention using forms, reminder letters, email, and text messages.
Engage school teams in pre-first-day activities and warm-body counts.
Identify, implement, and monitor advocacy strategies, including gathering testimonials and identifying and engaging ambassadors and supporters.
Develop a school marketing and enrollment team to partner in achieving school goals; identify and cross-train school members to support M&E activities and provide backup.
Provide regular status updates, reports, and progress information on M&E projects to school leadership.
Communicate and collaborate with school leaders and Area M&E Managers on strategies, plans, and goals.
Follow assigned duties and projects through to completion, participate in relevant training, review relevant developments and technical information, and follow good safety procedures.