SAP iXp Intern - Global Product Marketing

SAP • Alpharetta, GA

11d • Hybrid

About The Position

The SAP Internship Experience Program (iXp) is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship; it’s the foundation for a career built on connection, creativity, and impact. The SAP iXp Intern – Global Product Marketing role is with the SAP Concur Global Product Marketing team, supporting the Cross-Solution Go-to-Market Strategy. This role will support the planning, execution, and post-event analysis of SAP Concur’s participation in broader SAP-led and third-party events, helping ensure strong, consistent representation across the SAP ecosystem. The intern’s work will contribute to pipeline influence, customer engagement, and long-term growth, with the potential to impact customer satisfaction, driving net new growth and revenue outcomes. The intern will work closely with Product Marketing, Field Marketing, Enablement, and external partners to support the seamless execution of events such as product launches, customer forums, partner summits, and internal enablement sessions across regions. This internship offers hands-on experience in global event operations and cross-functional coordination, making it an ideal opportunity for candidates interested in marketing, communications, or program management within a global organization. The role is more than event coordination; it’s about learning how global marketing works at scale and understanding how strategy, storytelling, and execution come together to deliver meaningful customer value. You’ll gain exposure to global event operations and cross-functional coordination, strategic go-to-market planning within a large, matrixed organization, and how marketing influences customer experience and business outcomes.

Requirements

• Currently enrolled in a Bachelor’s program in Marketing, Business Administration, Communications, Event Management or a related field
• Familiarity with virtual event platforms (e.g., Microsoft Teams, Zoom) and registration tools (e.g., RainFocus)
• Strong proficiency in Microsoft Office tools (Outlook, PowerPoint, Excel, Teams)
• Approaches challenges with innovative and solution-oriented thinking
• Effective communication skills, including the ability to present findings clearly to stakeholders and executives
• Self-motivated and organized, with the ability to manage multiple tasks, deliverables, and timelines across multiple stakeholders
• Experience organizing projects, events, or programs (academic, volunteer, or prior internships)
• Previous exposure to global or cross-regional teams
• Prior internship or project experience in supporting events or marketing programs
• Interest in product marketing, go-to-market strategy, or enablement
• Comfortable using Microsoft Copilot and applying effective prompting techniques to achieve optimal results

Responsibilities

• Support the end-to-end coordination of global and regional SAP and third party marketing events
• Assist with event planning timelines, task tracking, and stakeholder coordination
• Help manage logistics such as agendas, speakers, registrations, calendars, and event communications
• Coordinate with GTM Product Marketing to ensure messaging, branding, and content alignment
• Support vendor and partner coordination (e.g., event platforms, agencies, venues)
• Assist with event materials (run-of-show documents, speaker briefs, attendee communications, executive event read-out)
• Track attendance, engagement metrics, and post-event feedback for SAP Concur specific sessions, tracks, and demo pod leads
• Support internal and partner enablement events and coordination of resources and content development

Benefits

• Constant learning
• skill growth
• great benefits
• personalized mentoring
• coaching
• career development support
• endless learning resources
• future-ready skills from a variety of virtual, in-person, and hybrid learning sessions

What This Job Offers

• Job Type: Full-time
• Career Level: Intern