The SAP Internship Experience Program (iXp) is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship; it’s the foundation for a career built on connection, creativity, and impact. The Integrated Marketing team operates as a global center of excellence for brand, creative, content, and messaging, packaging and delivering consistent, timely, and relevant messaging and content through the customer journey at scale. This role will be focused on global content localization strategy and campaign activation operations. You will be developing a global content localization strategy framework which will serve as a guide for our internal operations including tools, best practices, and workflows, to ensure agile content localization. You will be highly encouraged to identify innovative opportunities that leverage AI-powered tools for process automation and improving workflows. A key focus will be LLM optimization for content in non-US markets, which will include investigation on tactics to augment existing global content with local market data to improve LLM content visibility. You will be using multiple platforms and tools, including Highspot, Wrike, and internal AI tools. This work will directly impact how we execute and deliver impressive quality marketing materials to our partners in field marketing. The goals are to save time and improve processes in content localization, increase the usage of our content by stakeholders, enhance content performance and visibility in LLM, and strengthen collaboration with our stakeholders. You’ll have the opportunity to work with marketers from around the world, including other global and local marketing teams. You will be part of a highly collaborative team that cares deeply about the work we do and how we do it. We like to celebrate our successes, solve challenges collectively, and are always evolving through learning and experimentation.
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Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed