Salesforce Techno-Functional Consultant (Marketing Cloud: San Diego, CA >

ESRhealthcare and EXEC STAFF RECRUITERS • San Diego, CA

1d • Onsite

About The Position

We are seeking a highly skilled Salesforce Techno-Functional Consultant with strong expertise in Marketing Cloud, customer journey optimization, and data-driven decision-making. The ideal candidate will bridge business and technology, driving customer understanding, designing omnichannel journeys, and implementing optimized marketing solutions.

Requirements

• Strong expertise in Salesforce Marketing Cloud
• Experience in customer journey optimization
• Experience in data-driven decision-making
• Ability to bridge business and technology
• Experience in designing omnichannel journeys
• Experience in implementing optimized marketing solutions
• Experience in analyzing and interpreting customer behavior and causality data
• Experience in developing and maintaining customer personas
• Experience in mapping current-state omnichannel customer journeys
• Experience in defining future-state journey architectures
• Experience in designing and implementing experimentation frameworks (A/B testing, multivariate testing)
• Experience in implementing and managing customer journeys using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
• Experience in collaborating with cross-functional teams
• Knowledge of best practices in data integration, segmentation, personalization, and campaign execution.

Responsibilities

• Drive customer understanding and journey optimization strategies by translating business goals into scalable Salesforce solutions.
• Define and design end-to-end implementation architecture for Salesforce Marketing Cloud initiatives.
• Analyze and interpret customer behavior and causality data to generate actionable insights and improve journey performance.
• Develop and maintain customer personas by combining tribal knowledge with data-driven insights.
• Map current-state omnichannel customer journeys and define future-state journey architectures aligned with business objectives.
• Design and implement experimentation frameworks (A/B testing, multivariate testing) to measure impact and optimize campaigns.
• Implement and manage customer journeys using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).
• Collaborate with cross-functional teams (business, analytics, and technology) to ensure seamless execution of marketing strategies.
• Ensure best practices in data integration, segmentation, personalization, and campaign execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed