Salesforce Technical Lead - Marketing Cloud and Data 360

Tactile Medical•Minneapolis, MN

6d•Hybrid

About The Position

Tactile Medical is seeking a Salesforce Technical Lead with deep, hands-on expertise in Salesforce Marketing Cloud and Salesforce Data 360 (Data Cloud). The role serves as the internal technical owner for both platforms, leading solution design, configuration, integration, production support, governance, and optimization. The position combines engineering and platform administration with translating business needs into scalable, secure, and supportable customer engagement solutions. It is hybrid, with attendance at the headquarters office two days per week. The Technical Lead owns platform health, technical standards, documentation, and long-term maintainability; translates business objectives into technical designs; leads enhancements, integrations, releases, and production support; and evaluates Salesforce capabilities for business value, risk, cost, and architectural fit. The role develops and supports Marketing Cloud solutions and leads Data 360 configuration and operations, including data ingestion, identity resolution, unified profiles, segmentation, and activation. The role also designs and supports integrations with Salesforce applications, enterprise data platforms, and third-party technologies; serves as an escalation point for platform and data issues; guides testing, release planning, technical reviews, deployment validation, and post-release monitoring; and ensures solutions meet privacy, security, consent, retention, access-control, encryption, audit, and HIPAA requirements. The Technical Lead maintains technical documentation and reusable patterns and mentors less-experienced team members.

Requirements

At least 7 years of technical development and administration experience in the Salesforce ecosystem.
At least 5 years of hands-on experience implementing, administering, developing, and supporting Salesforce Marketing Cloud in enterprise environments.
At least 3 years of hands-on Salesforce Data Cloud / Data 360 experience, including production implementation and ongoing platform ownership.
Proven experience leading complex Marketing Cloud and Data 360 workstreams from design through production support.
Deep experience with Marketing Cloud studios and builders, AMPscript, SQL, HTML, CSS, APIs, and integration troubleshooting.
Strong knowledge of data modeling, ingestion, identity resolution, unified profiles, segmentation, calculated insights, and activation.
Experience with incident management, root cause analysis, release management, testing, monitoring, and technical documentation.
Strong communication and stakeholder-management skills.

Nice To Haves

Experience with Marketing Cloud Engagement Plus, Marketing Cloud Next, Health Cloud, and Experience Cloud.
Experience in healthcare, medical device, life sciences, or another regulated industry, including consent management and sensitive-data controls.
Relevant Salesforce Marketing Cloud or Data Cloud certifications.

Responsibilities

Own platform health, technical standards, documentation, and long-term maintainability for Marketing Cloud and Data 360.
Translate business objectives into technical designs and lead enhancements, integrations, releases, and production support.
Evaluate new Salesforce capabilities based on business value, risk, cost, and architectural fit.
Design, build, and support Marketing Cloud solutions using Journey Builder, Automation Studio, Email Studio, MobileConnect, MobilePush, Contact Builder, and Content Builder.
Develop and optimize journeys, automations, triggered communications, data extensions, preference management, audience activation, and dynamic content.
Develop and troubleshoot AMPscript, SQL, HTML, CSS, APIs, and Marketing Cloud scripting solutions.
Support sender authentication, deliverability, domain configuration, sender reputation, subscriptions, and messaging compliance.
Lead Data 360 configuration and operations for data streams, DLOs, DMOs, data spaces, identity resolution, unified profiles, calculated insights, segments, and activation targets.
Build and test ingestion, reconciliation, segmentation, and activation workflows across batch, streaming, and integration patterns.
Partner with data teams on data quality, normalization, lineage, monitoring, and governance.
Translate engagement use cases into audience criteria, segmentation logic, activation requirements, and measurable outcomes.
Design and support integrations with Salesforce applications, enterprise data platforms, and third-party technologies.
Serve as the escalation point for incidents, failed automations, integration issues, and data discrepancies; lead root cause analysis and preventive actions.
Guide testing, release planning, technical reviews, deployment validation, and post-release monitoring.
Ensure solutions align with HIPAA, privacy, consent, security, data retention, access control, encryption, and audit requirements.
Maintain solution designs, mappings, release documentation, and reusable patterns.
Mentor less-experienced team members.