Salesforce Strategic Consultant

List Engage• US,

4d•Remote

About The Position

WE ARE CURRENTLY SEEKING AN EXPERIENCED STRATEGIC CONSULTANT TO SUPPORT OUR ENTERPRISE CLIENTS. YOUR ROLE WILL BE CRITICAL IN HELPING CLIENTS TO OPTIMIZE ROI AND BRAND ADVOCACY LEVERAGING THE SALESFORCE CLOUDS AND RELATED TOOLS. WE DO THIS BY UNDERSTANDING BUSINESS REQUIREMENTS AND PROGRAM GOALS, MAKING RECOMMENDATIONS IN LINE WITH DIGITAL MARKETING BEST PRACTICES AND INNOVATIONS, AND ALIGNING THOSE INITIATIVES WITH THE CAPABILITIES IN SALESFORCE AND INTEGRATED PLATFORMS. A SUCCESSFUL STRATEGIC CONSULTANT WILL FEEL COMFORTABLE AND CONFIDENT WORKING WITH MARKETING PROFESSIONALS FROM ENTERPRISE CORPORATIONS ON INITIATIVES SUCH AS STRATEGIC PLANNING AND ROADMAPPING, CAMPAIGN PLANNING, AUDIENCE TARGETING AND PERSONAS, PERSONALIZATION ACROSS CHANNELS, ANALYSIS OF MARKETING KPIS AND ROI, EMAIL DELIVERABILITY, TESTING STRATEGY, AND MAKING GENERAL RECOMMENDATIONS FOR MARKETING PROGRAM IMPROVEMENT.

Requirements

Five+ years of experience in a marketing role
Salesforce Marketing Cloud experience
Outstanding written communication skills
Excellence in creating compelling proposals and solution visualizations
Experience in the design and facilitation of workshops
Experience in cross-channel marketing, particularly email, SMS, and digital advertising
Expertise in creating strategies to measure success, and then creating, analyzing, and communicating performance reporting
Undergraduate degree required (ideally in Business or Marketing)
Ability to work in the United States

Nice To Haves

Salesforce Marketing Cloud certifications/accreditations, which may include: Marketing Cloud Engagement Email Specialist, Administrator, Consultant, and/or Developer; Marketing Cloud Account Engagement Specialist/Consultant; Data Cloud Certification; Marketing Cloud Personalization Accreditation; Marketing Cloud Intelligence Accreditation
Prior agency experience
Retail, loyalty, and ecommerce experience
Experience with marketing platforms and technologies such as: CDPs, ESPs, CRMs, BI platforms, web analytics platforms, inbox placement tools, ecommerce platforms, social listening/publishing tools, generative AI tools, etc.
Salesforce Sales Cloud, Service Cloud, Tableau, and/or Commerce Cloud experience
Email deliverability experience

Responsibilities

Creating client-customized, vision-to-value roadmaps that include Marketing + AI + Data + CRM
Consulting clients through Salesforce-related business transformations
Promoting a measurement- and data-driven culture, establishing critical benchmarks and strategies for measuring success
Serving as an expert in marketing best practices, coordinated and personalized across email, digital display advertising, SMS, push, and social
Supporting campaign ideation
Leveraging data and marketing automation for improved personalization and relevancy
Using AI to gain efficiencies, bolster insights, and improve customer experiences
Being a client advocate, visionary, evangelist, storyteller, and subject matter expert
Analyzing program performance and providing actionable insights
Supporting Quarterly Business Reviews and Customer Journey Mapping workshops
Providing support as needed to the Sales and Marketing teams
Staying up-to-date on the latest in digital marketing technology, data management, and Salesforce features and capabilities
Developing thought leadership, championing ListEngage POVs and solutions
Being comfortable with ambiguity and an ever-evolving digital landscape