Salesforce Solutions Analyst (Seasonal Role)

Churchill Downs IncorporatedLouisville, KY
Onsite

About The Position

Churchill Downs Racetrack, home of the Kentucky Derby, is seeking a Salesforce Solutions Analyst to support and enhance Salesforce CRM capabilities across Sales, Guest Services, and Marketing. This role will serve as a key partner to business stakeholders, translating operational needs into scalable Salesforce solutions that improve efficiency, guest engagement, and revenue performance. In addition to supporting Salesforce CRM administration and business analysis, this role will play an active part in coordinating and delivering projects and enhancements, ensuring initiatives are effectively planned, communicated, and executed. The ideal candidate is detail-oriented, technically capable, and experienced in coordinating work across multiple teams in a fast-paced, event-driven environment.

Requirements

  • Minimum of two (2) years of experience working with Salesforce CRM in an administrative, analyst, or support capacity
  • Working knowledge of Salesforce configuration, including reports, dashboards, and basic automation tools (e.g., Flow)
  • Experience gathering and documenting business requirements and translating them into system solutions
  • Exposure to project coordination, task tracking, or supporting project delivery
  • Strong analytical, organizational, and problem-solving skills
  • Excellent communication skills with the ability to work effectively across business and technical teams
  • Bachelor’s degree in Business, Information Systems, or related field, or equivalent experience

Nice To Haves

  • Salesforce certification (e.g., Salesforce Administrator)
  • Experience supporting sales, marketing, or customer service functions
  • Experience in hospitality, entertainment, gaming, or live event environments
  • Familiarity with loyalty systems, ticketing platforms, or marketing automation tools
  • Experience with project or task management tools (e.g., Smartsheet, Jira, Asana)
  • Familiarity with project management methodologies (Agile, Waterfall, or hybrid)

Responsibilities

  • Partner with Sales, Guest Services, and Marketing teams to gather business requirements, identify process gaps, and recommend Salesforce-based solutions
  • Configure and maintain Salesforce functionality, including fields, objects, page layouts, flows, validation rules, and reports/dashboards
  • Support day-to-day Salesforce CRM operations, including user access, data quality, and issue resolution
  • Analyze system usage and business processes to identify opportunities for automation, efficiency, and improved user experience
  • Develop and maintain reports and dashboards to support sales performance, guest engagement, and marketing campaigns
  • Assist in managing integrations between Salesforce and related systems such as ticketing, loyalty programs, and POS platforms
  • Coordinate and support project execution for Salesforce CRM enhancements, marketing initiatives, and racing/event-related efforts
  • Assist in defining project scope, timelines, deliverables, and success metrics in partnership with stakeholders
  • Track and communicate project status, risks, and dependencies to ensure timely delivery of initiatives
  • Facilitate meetings, gather updates, and follow up on action items across cross-functional teams
  • Support release planning, testing coordination, and deployment activities for new features and system updates
  • Help prioritize and manage incoming requests, enhancements, and defect resolution through established intake processes
  • Document business requirements, system configurations, and standard operating procedures
  • Support user training and adoption of new tools and enhancements
  • Collaborate with IT and external vendors as needed to implement system improvements
  • Participate in projects supporting racing events, promotional campaigns, and guest experience initiatives
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