Salesforce Platform Lead / Administrator

Association for Talent Development (ATD)•Alexandria, VA

1d•Hybrid

About The Position

The Financial & HR Technology team supports the organization's core business systems, Workday HCM/FIN and Salesforce, and owns the architecture, security, integration, and governance of these platforms as the company scales and transforms its revenue operations. As Salesforce transitions from a department-level sales tool to the organization's central CRM, this team is expanding to provide the technical depth and governance structure that shift requires. We are seeking a Salesforce Technical Lead to serve as the central technical owner of our Salesforce environment. This role goes beyond traditional Salesforce administration: you will architect our security model, data governance standards, and integration strategy as Salesforce becomes the system of record for customer and prospect data across an evolving technical environment. You will work closely with our technology team to manage data flows between Salesforce and other applications, including our OMS and Workday, and you will partner with our existing Salesforce Administrator, who continues to support day-to-day needs for the Enterprise Sales team, to establish and enforce platform-wide standards. This is a highly visible, high-ownership role for someone who wants to build a governance and technical function from the ground up rather than maintain an existing one.

Requirements

7+ years of Salesforce administration/architecture experience, including at least 2 years in a platform-owner or lead capacity (not solely front-line business support)
Salesforce Advanced Administrator certification required
Demonstrated experience designing security architecture at scale (org-wide defaults, complex sharing rules, permission set groups), not just user and license management
Hands-on integration experience: REST/SOAP APIs and middleware tools such as Confluent, MuleSoft, Dell Boomi, or similar
Experience supporting multi-department or global Salesforce implementations
Strong understanding of data governance principles, including data quality, deduplication, and master data management concepts
Excellent cross-functional communication skills; ability to work closely with Workday and other systems counterparts

Nice To Haves

Platform App Builder or Sales Cloud/Service Cloud Consultant certifications strongly preferred
Experience working on Salesforce initiatives involving ERP (such as Workday) and/or OMS platforms (e.g., integrations, implementations, enhancements, provisioning)
Familiarity with Workday data structures (organizations, security groups) as they relate to CRM provisioning
Background supporting both Sales Cloud and additional clouds (Service Cloud, Data Cloud, etc.) as adoption expands
Salesforce architect-track certifications (e.g., Sharing and Visibility Architect, Data Architect, Integration Architect, or Application/System Architect)
Hands-on experience with a master data management (MDM) tool or process
Exposure to emerging Salesforce capabilities such as Data Cloud or Agentforce, and a point of view on governing AI-driven features

Responsibilities

Develop and own the org-wide security model: profiles, permission sets, permission set groups, role hierarchy, sharing rules, and org-wide defaults
Establish data access governance standards as multiple business units and teams onboard to Salesforce
Conduct periodic security and access audits
Define and enforce data quality standards, deduplication processes, and field-level governance
Partner with the IT team and business stakeholders to determine system-of-record ownership for shared data domains (e.g., employee/org data, customer master data)
Establish data management policies to support a global, multi-department Salesforce user base
Ensure platform practices align with relevant data privacy and compliance requirements (e.g., SOC 2, GDPR/CCPA)
Design, build, and maintain integrations between Salesforce and other systems, including Workday and Fluent
Own API strategy and middleware usage (e.g., Confluent, MuleSoft, Dell Boomi, or equivalent) for Salesforce-connected systems
Partner with the IT team on bidirectional data flows (e.g., CRM data, order data, Salesforce provisioning, user lifecycle)
Own the Salesforce release management process, including sandbox strategy, change sets/DevOps tooling), and deployment governance
Define and maintain a data backup and disaster recovery strategy for the platform
Manage Salesforce license allocation and cost optimization as adoption expands
Provide technical oversight and mentorship to the Salesforce Administrator, who continues to manage day-to-day Sales team support
Serve as the escalation point for complex configuration, security, or integration issues
Support the expansion of Salesforce usage across teams and business units beyond Sales, including training and enablement for new user groups
Develop scalable admin processes and documentation to support a growing, distributed user base

Benefits

Medical, dental, and vision benefits
Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
403(b) plan options with 6% company match and immediate vesting on employee contributions
Flexible Spending and Health Savings accounts
Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
Wellness library and events (virtual and in-person)
On-site gym
Basic and supplemental life insurance coverages
Accident, critical illness, and hospital indemnity
Company paid Teladoc visits
New parent benefits
Short- and long-term disability
Employee discount program (Tickets at Work, Verizon, Hertz, and more)
Pet insurance