Salesforce Marketing Operations Manager Contractor

TalentBurst•Durham, NC

2d•Onsite

About The Position

This role serves as the primary liaison between business teams and Salesforce delivery resources (IT Unit). The manager will facilitate the intake, prioritization, and communication of business requests, and manage external partners, consultants, and technology vendors. They will coordinate delivery activities with implementation and support teams, ensuring projects align with business objectives and timelines. The position involves maintaining and communicating the Salesforce enhancement roadmap, tracking project status, risks, dependencies, and resource needs, and leading release planning, testing coordination, and user acceptance activities. Additionally, the role requires developing recommendations for future platform investments and capabilities, creating executive-level reporting and governance dashboards, monitoring campaign, journey, and utilization metrics, and providing visibility into operational performance, risks, and opportunities. The manager will also support business decision-making through data-driven insights, establish and maintain Salesforce governance documentation, document business processes and operational workflows, create scalable operating procedures and best practices, and identify opportunities to improve efficiency and reduce operational risk. Key deliverables for the 6-month engagement include completing an assessment of the Salesforce ecosystem, documenting current-state processes and dependencies, implementing a governance and intake framework, establishing an enhancement backlog and prioritization process, developing a Salesforce roadmap and operating model, improving data quality and reporting visibility, streamlining stakeholder request management, establishing a release management process, delivering a documented governance framework, creating a 12-18 month Salesforce roadmap, reducing operational risk, improving platform adoption and stakeholder satisfaction, and preparing the organization for future Salesforce expansion initiatives.

Requirements

5+ years of Salesforce platform experience.
3+ years managing Salesforce operations, CRM programs, or platform governance.
Experience with Salesforce Sales Cloud and Service Cloud.
Strong understanding of Salesforce administration and platform capabilities.
Experience managing vendors, consultants, and cross-functional stakeholders.
Demonstrated project management and business process improvement experience.
Excellent communication and executive presentation skills.

Nice To Haves

Salesforce Marketing Cloud experience.
Experience supporting customer lifecycle marketing programs.
Data governance and analytics experience.
Salesforce certifications (Administrator, Advanced Administrator, Business Analyst, or equivalent).
Experience with Salesforce Data Cloud, CDP, or customer data initiatives.
Healthcare, life sciences, donor engagement, or regulated industry experience.

Responsibilities

Serve as primary liaison between business teams and Salesforce delivery resources (IT Unit).
Facilitate intake, prioritization, and communication of business requests.
Manage external partners, consultants, and technology vendors.
Coordinate delivery activities with implementation and support teams.
Ensure projects remain aligned to business objectives and timelines.
Maintain and communicate the Salesforce enhancement roadmap.
Track project status, risks, dependencies, and resource needs.
Lead release planning, testing coordination, and user acceptance activities.
Develop recommendations for future platform investments and capabilities.
Develop executive-level reporting and governance dashboards.
Monitor campaign, journey and utilization metrics.
Provide visibility into operational performance, risks, and opportunities.
Support business decision-making through data-driven insights.
Establish and maintain Salesforce governance documentation.
Document business processes and operational workflows.
Create scalable operating procedures and best practices.
Identify opportunities to improve efficiency and reduce operational risk.