Global Salesforce Marketing Manager

Deloitte•Dayton, OH

4d•Onsite

About The Position

Deloitte Global is the engine of the Deloitte network. Our professionals reach across disciplines and borders to develop and lead global initiatives. We deliver strategic programs and services that unite our organization. The Alliance Marketing Manager is responsible for the development and implementation of integrated marketing campaigns, client-facing programs and event sponsorships. You will have the opportunity to oversee aspects of marketing strategy, content development, core messaging and positioning, creative direction, and campaign management. You will create targeted marketing campaigns to drive pipeline, create visibility and eminence for the Salesforce Alliance. You’ll collaborate with key stakeholders to clearly define requirements and deliver expected results. You will be responsible for driving alliance marketing programs, and building internal and external awareness of technology solutions in a fast-paced team environment. You’ll develop a broad understanding Deloitte market offerings and solutions to create effective alliance marketing initiatives. In this hands-on role, you must be an exceptional communicator with critical thinking and proactive problem-solving skills.

Requirements

Bachelors degree in Marketing or related field
8+ years of enterprise B2B marketing experience in professional services
3+ years of management experience leading direct reports
Experience in creating demand generation programs and digital marketing strategies
Strong performance in developing, managing and executing multichannel marketing programs, with a collaborative mind-set, to consistently deliver high quality results
Experience in developing digital advertising, branding and social media to support event marketing activations
Experience creating written messaging, thought leadership and B2B collateral as well as presenting concepts and ideas to colleagues, internal clients and alliance partners
Experience leading by influence and ability to work within a matrix organizational structure with a persistent focus on client service (both internal and external)
High proficiency with MS Excel, Word, and PowerPoint and AI tools

Responsibilities

Plan and deliver effective marketing programs collaborating with global counterparts which build pipeline and eminence for alliance programs and drive business growth for go to market initiatives
Measure effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; Contribute to the creation of ROI reports
Create and leverage strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace
Produce deliverables including thought leadership (whitepapers, reports, surveys, etc.), Deloitte-hosted and third-party events, externally facing videos and webcasts, speaking opportunities for alliance leaders, social media and blogging, and digital advertising.
Global Ecosystems & Alliances is at the core of the firm's strategy, working hand-in-hand with industries and practice areas to orchestrate expansive business ecosystems of client and alliance relationships to solve the most complex challenges in exponentially powerful ways. By combining leading technology with our time-tested business acumen and strong industry relationships, we bring complete, scalable solutions that can help our clients not only survive—but thrive—in a world of constant change.