Salesforce Marketing Cloud Solutions Lead

Lennox International • Richardson, TX

3d • $132,000 - $173,250 • Onsite

About The Position

Lennox is seeking a Salesforce Marketing Cloud Solutions Lead to join their team. This role involves formulating and defining system scopes and objectives within information technology to meet user needs. The lead will understand application systems and industry requirements to devise or modify procedures that address complex problems, and analyze business and user needs throughout the full development life cycle. Responsibilities include feasibility studies, project charters, implementation, communication, testing, change management, and training strategies. The role also involves modifying, maintaining, and updating complex Salesforce Marketing Cloud (SFMC) configurations and program routines, solving highly technical and complex problems, and providing consultative support. The lead will educate others on SFMC modules and other application systems, define, test, train, implement, and support functional areas within SFMC, and monitor other business analysts in software development methods. There is potential to manage large projects, project plans, scope, risk, and resources, and may act as a team leader. Multi-year planning, project prioritization, and ROI evaluation within a functional sub-area may also be required.

Requirements

• Bachelor’s or foreign equivalent degree in Information Technology, Computer Science, Software Engineering, or a related field, and 5 years of progressive, post-baccalaureate experience in the job offered or as a Software Solution Developer or Architect, or in a related/similar position.
• 5 years in Salesforce Configuration and Coding
• 5 years in Salesforce Marketing Cloud Administration
• 5 years in Salesforce Marketing Cloud Customization with Ampscript and Server Side JavaScript
• 5 years in Salesforce Marketing Cloud, segmenting Data Extensions using Automation Studio and SQL queries
• 5 years in Salesforce Marketing Cloud Integration with Salesforce Sales/Service Cloud
• 5 years in Salesforce Marketing Cloud experience creating landing pages and forms using CSS/HTML/JavaScript
• Salesforce Marketing Cloud Certifications required: Email Specialist, Developer, Administrator, Consultant.

Responsibilities

• Formulate and define system scopes and objectives within information technology to meet user needs.
• Understand application systems, and industry requirements to devise or modify procedures that address complex problems.
• Analyze business and user needs and follow through the full development life cycle.
• Responsible for feasibility studies, project charters and/or statements of work, implementation, communication, testing, change management, and training strategies.
• Modify, maintain and update complex Salesforce Marketing Cloud (SFMC) configuration and program routines.
• Responsible for solving highly technical and complex problems on multiple projects and providing consultative support to internal staff.
• Educate others in the workflow, business processes, and reporting metrics enabled by SFMC modules or other application systems.
• Define, test, train, implement, and support one or more functional areas within the SFMC System or other application systems.
• Monitor other business analysts in software development methods, processes and implementation of those methods.
• Potential to manage projects with large budgets or of extended duration.
• Responsible for managing project plan, scope, risk, and resources.
• May act as team leader for large project teams.
• May be responsible for multi-year planning to determine broad direction, prioritize projects and evaluate Return On Investment within a functional sub-area.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior