Salesforce Marketing and Loyalty Product Owner

Bose Corporation, U.S.A•Atlanta, GA

21h•Onsite

About The Position

We are looking for a dynamic leader to own and advance the CRM email Marketing and Loyalty strategy and experience for our Direct-to-Consumer business. As the Marketing Product Owner you are responsible for maximizing the value of the product capabilities and prioritizing the work of the Development Team. You represent the Marketing, CRM, and Loyalty stakeholders and deliver scalable, compliant, and measurable customer experiences. Our product owner team prides ourselves in putting the customer at the center of everything we do and look to provide seamless journeys to meet their needs. The Marketing team is responsible for advancing the CRM email strategy and the Bose Loyalty program by creating global email journeys and My Bose member entitlements that offer customers unique experiences and build customer lifetime value. To bring these experiences to life, the team has responsibilities across Salesforce marketing cloud, content integration, Salesforce Commerce Cloud, and analytics running all the way from the webpage presentation through personalization and analytical reporting. As the Marketing Product Owner, you will work closely with business leaders in marketing, Data and Analytics, Commerce, Customer Service, and content creation to understand our business strategy and translate those needs into EPICS and Stories for your development team to deliver within our Salesforce platform. As a strategic leader, you must partner with our strategy team to define and articulate business value and impact to influence the prioritization of the backlog and align teams and resources as needed. You must be passionate about defining and building amazing experiences for our Direct customers and bring innovative ideas and solutions to the business.

Requirements

You are a strong leader and key member of the Agile team
You have an in-depth understanding of your product
You can quickly assess any situation and communicate efficiently with the engineering team
You show a customer-centric mindset and act accordingly
You are delivery oriented and know where your priorities are
You are a good negotiator and can make trade-offs between various interests
You have a keen eye for details
You have a growth mindset
Experience and expertise with Marketing and loyalty program concepts in the eCommerce arena
Understand design thinking techniques to refine product features
Developing product roadmaps
Effective collaboration with external and internal partners.
Establishing the sequence of backlog items based on program priorities, events, and dependencies with other teams
Operating as part of an extended Product Management Team
Understanding how the Enterprise Backlog Model operates with Epics, Capabilities, Features, and Stories and are experienced with SAFe
Implementing strategies to minimize operations work through quality delivery, self-service automation, and self-healing solutions
Experience working on Salesforce platform, specifically Marketing Cloud and Commerce Cloud
Experience with Google Analytics
2+ years of experience in the Enterprise B2C space as a product owner
Analytical and problem-solving skills
Strong communications and leadership skills

Responsibilities

Keep current with industry trends and emerging solutions related to Direct-to-Consumer journeys and experiences
Work with teams to develop our product features and improvements with a focus on value to our customers
Define scope and business value of features
Create user stories for development teams and prioritize and own the product backlog
Work with the product owner team to develop a product roadmap
Make product implementation plans, highlight key milestones and releases.
Track product and feature performance
Communicate proactively with stakeholders about the feature delivery and are the single point of contact for product related concerns or questions
Provide business validation on solutions as they are developed
Partner with the business to ensure end-user acceptance testing
Monitor an initiative post-launch to ensure quality and benefit realization