Sales Training Manager

Johnson Brothers•Raleigh, NC

3d•Onsite

About The Position

Johnson Brothers is a national family-owned wine, spirits and beer distributor. We’ve been providing exceptional service to our customers since 1953, representing the world's most famous brands in the beverage industry. The Sales Training Manager works across all sales channels (Retail, On-Premise, and Luxury) through management of the training of Sales Consultants (from new hires to seasoned sales professionals) and of Managers along with product training and wine credentialing for Sales. Maintaining an organized and universal approach to new team member onboarding, as well as playing a critical role with standards of selling, execution, and activation content and any other critical onboarding elements. This person will coordinate across multiple DM’s and Sales Managers with a clear focus of training and developing sales talent. This role drives results, develops people, and effectively onboards new team members while ensuring they have the right training, tools, and processes to successfully manage a territory. The focus is on On-Premise and OSM Divisions to train Sales on presentations, surveying accounts for opportunities, asking probing questions, using our JB technology like Power BI, product training, effective planning, etc. In Retail, the focus is to train Sales on presentations, using JB technology, and to assess talent. This role also works with/trains Management to be more effective and successful leaders. The Sales Training Manager leads and embeds the JB Learning Academy Modules and Supplier Training through the DM/SCs. They drive coaching & accountability when it comes to execution of Perfect Store conditions of the six sales standards in the four walls of the retail arena and same standards in On-Premise on a perfect account. This role inspires, leads, and develops sales consultants, drives a continuous training culture of attract, retain, develop, and promote from within, and builds a highly engaged and high performing team. They lead continuous succession planning and develop strong and deep bench strength for future sales consultant roles. They establish/maintain accountability standards, continuously review structure, optimize route to market and remain relevant with customers and suppliers. They ensure to conduct people processes according to company policies and procedures. The role drives the training agenda into operational detail for Sales Consultants, SCIT and Programing and Execution Leads with Sales Coordinators, Trade/Business Development Managers, and General Sales Managers to compile execution and activation recaps, both division and supplier generated (example; GSC/Market X submission). Responsible for leading training content during the General Sales Meeting, coordinating the schedule for all crew drives, and collecting/tracking execution of pre-plans.

Requirements

Bachelor’s degree in Business Administration, Marketing or related field required or an equivalent combination of education and experience.
5+ years of Industry experience, retail industry, Sales consultant and DM experience and/or Shopper/Consumer Insights and Marketing, brand/supplier management experience.
Previous experience with Beverage Alcohol chain buyers in Wine, Spirits or Beer.
Demonstrated experience coaching and leading teams required.
Ability to learn new programs quickly, with ability to train others.
Utilize critical thinking skills to identify and solve problems.
Ability to handle change in a fast-paced environment with flexibility to deal with interruptions, changing priorities.
Must be accurate with ability to multi-task, and work under pressure with short deadlines.

Responsibilities

Drives results, develops people, and effectively onboards new team members while ensuring they have the right training, tools, and processes to successfully manage a territory.
Focus in On-Premise and OSM Divisions to train Sales on presentations, surveying accounts for opportunities, asking probing questions, using our JB technology like Power BI, product training, effective planning, etc.
Focus in Retail to train Sales on presentations, using JB technology, and to assess talent.
Work with/Train Management to be more effective and successful leaders.
Leads and embeds the JB Learning Academy Modules and Supplier Training through the DM/SCs.
Driving Coaching & Accountability when it comes to execution of Perfect Store conditions of the six sales standards in the four walls of the retail arena and same standards in On-Premise on a perfect account.
Inspire, lead, and develop sales consultants.
Drive a continuous training culture of attract, retain, develop, and promote from within.
Build a highly engaged and high performing team.
Lead continuous succession planning and develops strong and deep bench strength for future sales consultant roles.
Establish/maintain accountability standards continuously review structure, optimize route to market and remain relevant with customers and suppliers.
Ensures to conduct people processes according to company policies and procedures.
Drives Training Agenda into Operational Detail for Sales Consultants, SCIT and Programing and Execution Leads with Sales Coordinators, Trade/Business Development Managers, and General Sales Managers to compile execution and activation recaps, both division and supplier generated (example; GSC/Market X submission).
Responsible for leading training content during the General Sales Meeting.
Coordinates the schedule for all crew drives.
Collects/tracks Execution of pre-plans.